Ad of the Day
August 2010
 Client: Lee Jeans Brand: Lee Jeans Agency: Arnold Worldwide Description: Dirty Jobs creator Mike Rowe stars in a new Lee Jeans campaign for men from Arnold, and according to this first spot, he looks and feels so good in...More
Client: Pactiv Corporation Brand: Hefty Trash Bags Agency: Campbell Mithun Description: In a saner world, we'd have the luxury of feeling annoyed when a commercial finds a new way of chanting "Hefty, Hefty, Hefty" at us. As things stand,...More
Client: Target Corp. Brand: Target Stores Agency: Wieden + Kennedy, Inc. Description: You would think that 10 seconds of nothing but a baby sitting on a kitchen mat wouldn't make a particularly compelling commercial. But the face on...More
Client: Yakult U.S.A. Brand: Yakult Agency: Siltanen & Partners Description: A fuzzy pink pal that purrs when you pet it is how Siltanen & Partners is picturing your digestive system, stomach, intestines and all, in the...More
Client: AT&T Mobility Brand: AT&T Wireless Agency: BBDO New York Description: Nothing says "Business + Fun" better than suits on a rollercoaster. AT&T's commercial promoting the new BlackBerry Torch turns a city into a...More
Client: L. L. Bean, Inc. Brand: L.L. Bean Catalogs Agency: GSD&M's Idea City Description: With its mix of images of outdoor fun set to "Big Rock Candy Mountain" by Harry McClintock, this L.L. Bean commercial elevates a "20 percent off...More
Client: Puma North America Brand: Puma Sportswear & Footwear Agency: Droga5 Description: Finally, a sneaker campaign I can relate to. At least in theory. This Puma work from Droga5 celebrates the "after-hours athlete," the one that would...More
Client: American Legacy Foundation Brand: American Legacy Foundation Agency: Arnold Worldwide Description: American Legacy Foundation is getting more mileage out of its 2004 "Shards O' Glass" Super Bowl spot, putting it back on air this summer and launching...More
Client: Google, Inc. Brand: Google Agency: Johannes Leonardo Description: Remember "Parisian Love"? The quietly elegant Google demo that served as a welcome respite from all the loud, over-the-top productions during the...More
Client: Weetabix Brand: Weetabix Agency: WCRS Description: Three men in animal costumes (on a day off from mascot or sidewalk-sales gigs?) run a race in record time in this Weetabix commercial from WCRS in...More July 2010
Client: 901 Silver Tequila Brand: 901 Silver Tequila Agency: The Martin Agency, Inc. Description: "Tequila is liberty." Well, drink enough of it and you're bound to feel you can do anything. But Justin Timberlake's very own 901 Silver Tequila...More
Client: Barton Beers Ltd. Brand: Corona Light Beer Agency: la comunidad Description: Act 1: Good-looking 20somethings knock back Corona Light at a tropical beach party as they watch the sunset. It's pretty generic stuff. But then, the...More
Client: Verizon Wireless Brand: Verizon Wireless Mobile Communications Agency: McGarryBowen Description: Continuing its odd but entertaining evocation of scary science-fiction themes to tout smartphones, Verizon Wireless shifts from its "the network's...More
Client: Commonwealth Bank of Australia Brand: Commonwealth Bank of Australia Agency: Goodby, Silverstein & Partners, Inc. Description: Here's an exceptionally clever bank commercial, and I don't mean that as a compliment. In a mannered, stylized fashion, the commercial lets viewers...More
Client: Pepsi-Cola Co. Brand: Pepsi-Cola Agency: TBWA\Chiat\Day Description: The Cola Wars are back, with Pepsi firing the first shot in an unexpected commercial remake.A new ad from TBWA\Chiat\Day revisits a 1995 Super Bowl...More
Client: Federal Express Brand: FedEx Agency: BBDO Worldwide Description: For golf enthusiasts the opportunity to play an exotic overseas course for free is a dream come true. FedEx promotes its FedExCup Global Golf...More
Client: American Express Travel Related Services Co. Brand: American Express Open Small Business Credit Card Agency: Crispin Porter + Bogusky Description: Small-business owners typically see themselves as the vanguard of economic progress. So, this spot for American Express Open -- the AmEx unit that...More
Client: General Motors/Chevrolet Div. Brand: Corvette Agency: Goodby, Silverstein & Partners, Inc. Description: It is nice to know that America still builds rockets, even if they are the four-wheeled kind. The first work for Chevrolet from Goodby, Silverstein...More
Client: The Procter & Gamble Co. Brand: Old Spice Agency: Wieden + Kennedy, Inc. Description: Old Spice is personalizing its online push by sending customized "Thank you" videos from suave spokes-stud Isaiah Mustafa to supporters of the...More
Client: Coca-Cola Brand: Vitamin Water Agency: Zambezi Description: A brand called Vitaminwater can sound like it's aimed at abstemious health freaks -- a worthy niche, to be sure, but a comparatively small one. This...More June 2010
Client: Verizon Wireless Brand: Verizon Wireless Mobile Communications Agency: McGarryBowen Description: "Verizon's signal. There to ensure the most powerful transmitter is you." This spot certainly packs a potent visual metaphor to illustrate that point,...More
Client: FIRSTBANK COLO Brand: FirstBank in Colorado Agency: TDA Advertising & Design Description: What do mobile alerts from a bank have to do with a psycho woman who, on a first date, tells the guy she'll kidnap his pets when he breaks up with...More
Client: Bojangles' Restaurants, Inc. Brand: Bojangles' Famous Chicken 'n Biscuits Restaurants Agency: Boone/Oakley Description: It's not every day you see a commercial in which a woman who has just gone into labor apparently elects to speed (on horseback, no less) to a...More
Client: Sony Corp. of America Brand: Sony Corp. Agency: 180 LA Description: Peyton Manning and Justin Timberlake take a tour of Sony's technology center in this spot touting the firm's 3-D advances. Movies, videogames and...More
Client: Sony Computer Entertainment America Brand: Sony PlayStation Portable (PSP) Game System Agency: Deutsch\LA, Inc. Description: Sony's PlayStation advertising has gotten good mileage out of "Kevin Butler," a fictitious (we hope) executive of the company, as he combines the role...More
Client: Amnesty International Brand: Amnesty International Agency: TBWA\Paris Description: Agencies have produced powerful PSAs for Amnesty International through the years. The latest, from TBWA\Paris, is one of the best uses of the group's...More
Client: Starbucks Coffee Co. Brand: Starbucks Coffee Shops Agency: BBDO Worldwide Description: Sure, its customers like the coffee. But the success of Starbucks lies as much in the sense it gives people that they've had an outing when they go to...More
Client: BP Brand: BP Gasoline Agency: In-House Description: BP CEO Tony Hayward apologizes for the Gulf disaster and pledges, "We will make this right." But after his "I would like my life back" blunder last...More
Client: Dr Pepper/7Up, Inc. Brand: Dr Pepper Soft Drink Agency: Deutsch\LA, Inc. Description: What does Michael Strahan do during the off-season? Make some extra bucks with a star turn in a Dr Pepper ad for one. In this new commercial from...More
Client: Britax Brand: Britax Agency: Gotham Incorporated Description: What's special about Britax strollers? As this Web video demonstrates, the strollers are designed to mimic the various postures in which a mother...More May 2010
Client: MTV Networks, Inc. Brand: MTV International Agency: la comunidad Description: In normal times, a spot featuring a dimwit and the girlfriend of a dimwit might have limited appeal for viewers who feel they fit into neither of...More
Client: Target Corp. Brand: Target Stores Agency: Wieden + Kennedy, Inc. Description: The best ads on ABC's Lost sendoff were these clever and unexpected 15-second Target spots that were show-themed and directed by Lost's own Jack...More
Client: Nokia, Inc. Brand: Nokia Mobile Phones Agency: Wieden + Kennedy Description: The rider of a unicycle, a shoe designer and a man and his talking robot are among the smartphone users featured in this new global Nokia campaign...More
Client: Benjamin Moore Brand: Benjamin Moore Agency: Cramer-Krasselt Description: Social media are often venues in which people cheerfully display their ignorance on any number of topics. But a campaign for Benjamin Moore (via...More
Client: Sears Holdings Corp. Brand: Craftsman Power Tools Agency: Young & Rubicam Description: At the risk of sounding like a philistine -- a risk often worth taking! -- I have to say I fail to see (or hear) the appeal of this video's use of...More
Client: Google, Inc. Brand: Google Internet Search Engine Agency: Bartle Bogle Hegarty Ltd. Description: What's faster, lightning or Google Chrome? Bartle Bogle Hegarty finds out in this fun Web video promoting the browser. The clip pits Chrome against a...More
Client: (RED) Brand: (RED) Agency: In-House Description: Forty cents can't buy much these days, a smear of lipstick, a piece of bubble gum, a party favor. That pocket change can, however, help save the lives...More April 2010
Client: Barrel O' Fun Brand: Barrel O' Fun Agency: GdB Description: "Predictable" is generally a term of scorn when applied to any creative effort, whether a novel or a commercial. But that can be a misreading of how...More
Client: Barnes & Noble, Inc. Brand: Nook Agency: Merkley + Partners Description: Now that the iPad has arrived, it's no surprise that the usually advertising averse Barnes & Noble has taken to TV with ads for the Nook. The...More
Client: Frito-Lay Co. Brand: Sun Chips Agency: Heather Kramer Description: SunChip's new compostable bag is getting an added promotional boost today with an Earth Day announcement from Current TV that this consumer-generated...More
Client: Apple Computer, Inc. Brand: Apple iPhone Agency: TBWA Media Arts Lab Description: "Backpacker" is another example of a perfect Apple ad: simple, pleasing, intuitive. A complete story in a jolly little demo, the components are the...More
Client: The Clorox Co. Brand: Brita Water Filters Agency: DDB Group Canada Description: If you had to keep all the plastic water bottles you buy, would you still buy them as often? This new Canadian Brita spot from DDB in Toronto shows...More
Client: Sony Bravia Brand: Sony Bravia Agency: Anomaly Description: What little girl hasn't dreamed of fronting a sold-out AC/DC stadium show? (I most often chose to play guitarist Angus Young in my rock 'n' roll...More
Client: Priceline.com, Inc. Brand: Priceline.com Discount Shopping Website Agency: Butler, Shine, Stern & Partners Description: William Shatner has been shilling for Priceline for 13 years, the last three as the ever-bargain-hunting super-spokesman "Priceline Negotiator." The...More
Client: Las Vegas Convention & Visitors Authority Brand: Las Vegas Convention and Visitors Authority Agency: R&R Partners Description: It's an anomaly of life in the land of the free: People who squeal about the slightest governmental restraint on their liberty will voluntarily submit...More
Client: Microsoft Corp. Brand: Microsoft Corp. Agency: agencytwofifteen Description: Microsoft embarks on a lighthearted search for the meaning of "friendship" to launch its long-awaited Kin touch-screen smartphone. The device (which...More
Client: Branch Banking & Trust Co. Brand: BB&T Banks Agency: LGA Description: People like to imagine they're immune to flattery. But they aren't, as long as the flatterer doesn't lay it on too thick. This spot for BB&T, a...More
Client: Nike, Inc. Brand: Nike Golf Equipment Agency: Wieden + Kennedy, Inc. Description: By now, many folks have seen Wieden's Nike spot with Tiger Woods listening to questions posed by the voice of his dead father. Some have decried the...More
Client: The Procter & Gamble Co. Brand: Old Spice Agency: Wieden + Kennedy, Inc. Description: Terry Crews shouts his way through the product benefits of Old Spice's 16-hour Odor Blocker body wash in this ad from Wieden + Kennedy. The camera...More March 2010
Client: GoDaddy Brand: GoDaddy.com Agency: In-House Description: Sick of Danica Patrick as the GoDaddy Girl? Wait 'til you see her grandma give the boob flashing a whirl. In this new GoDaddy commercial, Patrick's...More
Client: Crocs, Inc. Brand: Crocs Footwear Agency: Cramer-Krasselt Description: This commercial makes Crocs look cute, but there's a problem: The ad, the first from new agency Cramer-Krasselt, isn't selling the colorful clogs that...More
Client: Diageo PLC Brand: Jose Cuervo Tequilas Agency: Colangelo Synergy Marketing Description: Some words--for instance, "smooth" and "shatters"--don't coexist very smoothly, which is why this spot for Jose Cuervo Silver tequila feels disjointed...More
Client: Questar Brand: Questar Agency: Richter7 Description: Saving the planet would be nice, but saving money is a more immediate incentive for most consumers. As such, this spot for Questar Gas (via agency...More
Client: Heineken USA, Inc. Brand: Heineken Beer Agency: Euro RSCG Worldwide Description: Seize the day. That's the message behind the first Heineken campaign from the brand's new agency Euro RSCG. In one of the first spots, a "frightening"...More
Client: Diageo PLC Brand: Guinness Draught Agency: BBDO New York Description: Today I am Eleftheria O'Parpis. Or does Ellie McParpis sound any more Irish? A new Guinness online ad from BBDO New York declares, "Today, we're all...More
Client: Cytosport Brand: Muscle Milk Agency: Pereira & O'Dell Description: Muscle Milk broke its first TV advertising over the weekend, a series of 15-second spots that position the sports nutrition beverage as an evolutionar...More
Client: Insight Comm. Brand: Insight Communications Agency: Darling Agency Description: Combine the humorlessness of typical business-oriented advertising with the humorlessness of typical communications-technology advertising and there...More
Client: Apple Computer, Inc. Brand: Apple iPad Agency: TBWA Media Arts Lab Description: Apple's first commercial for the iPad debuted last night on the Oscars and it sure makes the new gadget look awfully tempting. In keeping with the...More
Client: Subway Restaurants Brand: Subway Restaurants Agency: MMB Description: In one of the best examples of annoying advertising that nonetheless gets stuck in your brain, Subway continues to torment consumers with its...More February 2010
Client: The Coca-Cola Co. Brand: Coca-Cola Classic Agency: Wieden + Kennedy, Inc. Description: Think of this Nascar-themed Coca-Cola spot as a high-speed collision between two familiar admonitions: "don't quit your day job" and "don't try this...More
Client: Verizon Wireless Brand: Verizon Wireless Mobile Communications Agency: McCann Erickson North America Description: This vampire-themed Verizon Wireless commercial would have been better timed if it began running last fall, when the Twilight tizzy was at its height...More
Client: GlaxoSmithKline Consumer Healthcare Brand: Tums Antacid Tablets Agency: Grey Worldwide Description: Grey?s first brand campaign for Tums since winning the business last fall features furiously funny food fights tamed only by the fast-acting antacid....More
Client: Masterfoods USA Brand: Snickers Candy Bar Agency: BBDO New York Description: Snickers is following up its Betty White-Abe Vigoda Super Bowl victory with another celebrity duo representing the Mars brand's new tagline, "You...More
Client: Chrysler Holding LLC Brand: Dodge Cars & Trucks Agency: Wieden + Kennedy, Inc. Description: We all should have known that when Wieden + Kennedy cast Michael C. Hall, best known for his role as Showtime's suburban serial killer Dexter, as the...More January 2010
Client: Zebco Corp. Brand: Zebco Fishing Equipment Agency: Gabriel deGrood Bendt Description: People in the target audience for Zebco fishing gear want to spend more time with fish. If they're parents, they also want to spend more time with...More
Client: McCain Foods Brand: McCain Foods Agency: Taxi Description: TV viewers may wonder if there's one unspoiled, Edenic farm where all packaged-food companies have their commercials filmed. The farm in this spot,...More
Client: Absolut Spirits Co., Inc. Brand: Absolut Vodka Agency: TBWA\Chiat\Day Description: Starting in the '80s with commissioning pop artist Andy Warhol to design a vodka bottle, the Absolut brand (handled by TBWA/Chiat/Day) has...More
Client: Target Corp. Brand: Target Stores Agency: Wieden + Kennedy, Inc. Description: Target's latest from Wieden introduces a dapper spokesperson who gives shopping solutions to common nuisances such as stubborn car smells and bad...More
Client: Office Depot, Inc. Brand: Office Depot Superstores Agency: Young & Rubicam New York Description: Can saving money on office supplies save a small business? If it's that close to make or break, shopping at Office Depot probably won't help, but...More
Client: NBA Brand: NBA Agency: Goodby, Silverstein & Partners, Inc. Description: Jay-Z owns a portion of the Nets. Justin Timberlake goes to every Lakers game. Marvin Gaye arguably sang the greatest version of the national anthem...More
Client: Coca-Cola Brand: Vitamin Water Agency: Brokaw Description: It ought to be an Olympic event in its own right: promoting a brand's official-sponsor status in a way that doesn't sound pompous. The Canadian...More
Client: L G Electronics Brand: LG Home Appliances Agency: Young & Rubicam New York Description: Big laundry needs a big washer. That's the message behind this spot from Young & Rubicam for the larger capacity LG washing machine. Giant pieces...More
Client: TransUnion LLC Brand: Zendough.com Agency: Cramer-Krasselt Description: Is there an audience out there for an interactive tool that helps people manage their personal finances without feeling they've become vaguely...More
Client: Reebok International Ltd. Brand: Reebok Sportswear Agency: Gotham Incorporated Description: If it's good enough for the Nova Scotia Sports Hall of Fame, it's good enough for a commercial -- in this case, a spot (via Gotham, New York) for the...More
Client: Taco Bell Corp. Brand: Taco Bell Restaurants Agency: DraftFCB Description: The Taco Bell ?Drive-Thru Diet.? Seriously? You must have seen the audacious campaign by now. The fast-food chain is trying to cash in on all those...More December 2009
Client: Bauer Hockey Brand: Bauer Hockey Agency: Olson Description: In a spot for Bauer Hockey, you'd expect the sound and fury of the game -- quick-cut shots of dramatic power plays, flying ice, vicious body checks...More
Client: QuitPlan Minn. Brand: QuitPlan Agency: Clarity Coverdale Fury Advertising Description: Cliches get a bad rap. After all, a phrase often gets to be a cliche because it captures some aspect of life in an especially vivid way. That's true...More
Client: ESPN, Inc. Brand: ESPN Cable Sports Network Agency: The Martin Agency, Inc. Description: Some new tricks are on display in The Martin Agency's latest promos for the upcoming winter edition of ESPN's X Games. The ads steer clear of archival...More
Client: Boston Professional Hockey Association Brand: Boston Bruins Hockey Team Agency: Mullen Description: The Boston Bruins' guy in a bear suit (for better or worse, fast becoming a New England commercial icon of sorts) exchanges holiday gifts with star...More
Client: Krups Brand: Nescafe Dolce Gusto Agency: Marcus Thomas LLC Description: Practical souls that they are, Americans are apt to be suspicious of a machine that looks pretty, as if its good looks indicate it must not be...More
Client: 1% for the Planet Brand: 1% for the Planet Agency: TDA Advertising & Design Description: Save the environment or rock 'n roll? Most folks understandably choose the later, since it's more fun to wail on air guitar than dodge Coast Guard...More
Client: Home Box Office Brand: HBO Cable Channel Agency: Digital Kitchen Description: Promoting the Jan. 10 debut of Big Love?s fourth season, HBO gives fans a special holiday album they can download online (?8 compound classics!?) at...More
Client: Nike, Inc. Brand: Nike Athletic Footwear Agency: Wieden + Kennedy, Inc. Description: Nike?s "Most Valuable Puppets" are back, and they've got a mystery to solve. In this second season of the MVP campaign from Wieden + Kennedy, puppet...More
Client: L. L. Bean, Inc. Brand: L.L. Bean Catalogs Agency: GSD&M's Idea City Description: As the recession drags on, people are afraid of overspending on the holidays. So marketers need to make them afraid of something else: missing out on...More
Client: United States Cellular Corp. Brand: U.S. Cellular Wireless Telecommunications Service Agency: Publicis & Hal Riney Description: Eventually, we're going to run out of "real people" who haven't been in a commercial. In the meantime, we'll meet characters like Monte, the...More
Client: EchoStar Communications Corp. Brand: DISH Network Satellite TV Agency: In-House Description: The last thing most companies need is to embroil themselves in a controversy that has religious overtones. As such, we can surmise that many marketers...More November 2009
Client: City Harvest Brand: City Harvest Agency: DraftFCB Description: While we are all stuffing our faces with turkey and pecan pie this week, we should all take a moment to remember the less fortunate--and maybe even...More
Client: Newell Rubbermaid, Inc. Brand: Pyrex Glassware Agency: Cramer-Krasselt Description: There are big problems you can't solve (and don't even want to think about), and there are small problems that can be solved. In this tough year,...More
Client: Verizon Wireless Brand: Verizon Wireless Mobile Communications Agency: McCann Erickson North America Description: Verizon Wireless turns up its attack on the iPhone in this holiday-themed commercial that banishes the Apple device to ?The Island of Misfit Toys.? At...More
Client: American Legacy Foundation Brand: American Legacy Foundation Agency: GSD&M's Idea City Description: Ex-smokers have outnumbered current smokers in the U.S. for some years now. As such, it'd be silly to treat smokers as helpless pawns of Big Tobacco,...More
Client: Verizon Wireless Brand: Verizon Wireless Mobile Communications Agency: McGarryBowen Description: Maybe "smart" isn't all it's cracked up to be. After all, smart people (albeit misguided smart people) were largely responsible for bringing the...More
Client: eBay, Inc. Brand: eBay.com Auction Website Agency: Goodby, Silverstein & Partners, Inc. Description: Here's a tattoo parlor visit gone wrong. Michael Ian Black, using a camera purchased on eBay, takes digital photos of fellow comedian Michael...More
Client: De Beers Brand: De Beers Agency: JWT Description: "Now more than ever, you're each other's greatest strength." So says the voiceover in this predictably syrupy seasonal spot from De Beers. Those words...More October 2009
Client: Daffy's Brand: Daffy's Apparel Stores Agency: Johannes Leonardo Description: I guess you just had to be there. Daffy's weeklong live in-theater ad ends today and from what the video shows, it seems audiences enjoyed the...More
Client: Beam Global Spirits & Wine, Inc. Brand: Jim Beam Whiskey Agency: EnergyBBDO Description: Jameson gives us a namesake who fights a giant octopus in a new spot. A high-profile ad from Johnnie Walker's offers a celebrated actor who eloquently...More
Client: Porsche Cars North America, Inc. Brand: Porsche Cars Agency: Cramer-Krasselt Description: A sports car with backseat drivers? It's a tricky concept to sell. But that's the challenge for this spot (via Cramer-Krasselt, Chicago) as it...More
Client: Party City Corp. Brand: Party City Stores Agency: Zimmerman Advertising, Inc. Description: Halloween is a holiday that used to belong to the little pumpkins among us, but has become an outlet for adults to express their biggest fears or...More
Client: J.P. Morgan Chase & Co. Brand: Chase Card Services Agency: McGarryBowen Description: We're trained from infancy to enjoy hearing stories, which is why it's seldom a bad idea to give a narrative arc to sales pitches. This spot via...More
Client: Unilever Home & Personal Care-USA Brand: Vaseline Intensive Care Products Agency: Bartle Bogle Hegarty Ltd. Description: Men and women encased in white bodysuits from head to toe perform an aerial ballet to illustrate the powerful penetrative abilities of Vaseline's...More
Client: Mohawk Industries Brand: Mohawk Agency: Cramer-Krasselt Description: Frozen moments have been used to capture everything from the swing of khakis and Michael Jordan?s gravity-defying moves to the topsy-turvy toss of an...More September 2009
Client: National Parks Foundation Brand: National Parks Foundation Agency: Modernista! Description: Are national parks mainly places in which nature is protected from man and his dreadful works? Or are they mainly places where man (and man's cute...More
Client: Target Corp. Brand: Target Stores Agency: Wieden + Kennedy, Inc. Description: Pearl Jam in a Target commercial. What has the world come to? Nothing in this spot tells fans much about this partnership. Sure, you?ll see the band...More
Client: Johnson & Johnson Brand: Halls Agency: JWT New York Description: An inappropriate attraction develops between a mother and her college son's roommate over a shared "surprisingly mouth-watering" Halls "Refresh." And...More
Client: Toyota Motor Sales USA, Inc. Brand: Toyota Cars & Trucks Agency: Dentsu America Description: After all the automotive commercials that show cars gliding though S-curves or zooming down city streets, there's something oddly surprising about one...More
Client: Dr Pepper/7Up, Inc. Brand: Diet Dr Pepper Soft Drink Agency: Deutsch\LA, Inc. Description: There's a support group for everything these days, so why not one for all those characters that are suffering from "I don't exist" syndrome? This...More
Client: Monster.Com Brand: Monster.Com Agency: BBDO New York Description: Good thing the CSI team doesn't have a "take your friend to work day." A new Monster.com spot from BBDO New York shows what might happen if an...More
Client: Whirlpool Corp. Brand: Maytag Appliances Agency: Publicis in New York Description: It's always fun to watch people making a mess, as long as you're not the one who has to clean it up. A commercial for Maytag (via Publicis in New...More
Client: VF Corp. Brand: Wrangler Jeans & Sportswear Agency: Fred & Farid Description: Paris' Fred & Farid won top honors in Cannes for its "We are animals" press campaign for Wrangler Europe, a provocative series that seeped the...More
Client: Nissin Foods USA Brand: Nissin Chow Mein Agency: Dentsu America Los Angeles Description: If a one-foot-tall Asian wise man, complete with pointy beard and mandarin robes, materialized when you were microwaving some instant noodles in your...More
Client: Las Vegas Convention & Visitors Authority Brand: Las Vegas Convention and Visitors Authority Agency: R&R Partners Description: If Chinchilli Day doesn't make it onto the calendar as an official holiday, it won't be for lack of trying by the Las Vegas Convention and Visitors...More
Client: The Ad Council Brand: The Ad Council Agency: Cramer-Krasselt Description: With the anniversaries of Hurricane Katrina and 9/11 top of mind, this arresting PSA from Cramer-Krasselt and the Ad Council does a nice job...More
Client: Target Corp. Brand: Target Stores Agency: Wieden + Kennedy, Inc. Description: Why is Pepto pink? If you happen to be shopping at Target and have a burning need to find out, feel free to stop by the pharmacy counter and ask. A...More
Client: J.P. Morgan Chase & Co. Brand: Chase Card Services Agency: McGarryBowen Description: Everyone loves freebies, and it seems upscale consumers are just as thrilled as the rest of us when they feel like they are getting something for...More August 2009
Client: Kraft Foods Brand: Oreo Cookies Agency: DraftFCB Description: What's more disturbing, Donald Trump challenging Eli and Peyton Manning to a "lick race," or seeing "Double Trump?" In this Draftfcb spot introducing...More
Client: Goldn' Plump Brand: Gold'n Plump Agency: GdB Description: It's a sign of the troubled times that a commercial for "locally raised" Gold'n Plump Chicken (via GdB of Minneapolis) includes a slap at the fat cats...More
Client: Adidas-Salomon North America, Inc. Brand: Adidas Athletic Footwear Agency: Riot (180\TBWA\Critical Mass) Description: Ethiopian marathon runner Haile Gebrselassie and American sprinter Tyson Gay go neck and neck in an Adidas spot that offers an interesting insight...More
Client: ESPN, Inc. Brand: ESPN Cable Sports Network Agency: Wieden + Kennedy, Inc. Description: ESPN pokes fun at the on-again, off-again retirement plans of Brett Favre, who is attempting a comeback with the Minnesota Vikings. This Wieden +...More
Client: Miller Brewing Co. Brand: Miller Beer Agency: TBC Description: Is Vietnam ready for "American Time?" Miller Beer is being introduced into the Vietnamese market with an upbeat commercial from TBC in Baltimore that,...More
Client: United States Cellular Corp. Brand: U.S. Cellular Wireless Telecommunications Service Agency: Publicis & Hal Riney Description: Publicis & Hal Riney turns a San Francisco street into a deep-sea adventure in this charming spot for U.S. Cellular. Giant balloons, soap bubbles...More
Client: Samsung Electronics America Brand: Samsung Wireless Telephones Agency: Lapiz Description: As much as we all love Ozzy, it's time for the rock legend to exit the pitch business. Every ad he's in finds the aging heavy-metal anti-hero blurting...More
Client: Miller Brewing Co. Brand: Foster's Lager Agency: Digitas Description: Not every well-remembered campaign is "iconic." Some were only mildly amusing, like Foster's "How to speak Australian," which was informed by the...More
Client: Iconix Brand Group, Inc. Brand: London Fog Raincoats Agency: In-House Description: Gisele Bundchen's angular face and leggy frame feature prominently in this London Fog print push. But rather than imbue the brand with some personalit...More
Client: Milwaukee Police Brand: Milwaukee Police Agency: Cramer-Krasselt Description: The only sounds are the footsteps of a lone woman as she walks down the darkest dark alley you've ever seen. Surely something bad is going to happen....More
Client: FreeCreditReport.com Brand: FreeCreditReport.com Agency: The Martin Agency, Inc. Description: The FreeCreditReport.com musicians are back on air singing about their poor credit scores and all the woes that come with it. They made their TV debut...More
Client: Google, Inc. Brand: Google Agency: In-House Description: Billboards seem like an apt medium for Google's advertising. Consider: the black-on-white simplicity of this roadside salvo touting Google's...More July 2009
Client: Famous Footwear Brand: Famous Footwear Shoe Stores Agency: Campbell Mithun Promotion Description: A slinky blonde in a black dress and heels cannonballs into a swimming pool. A couple enjoys a pillow fight, feathers flying, on their front porch....More
Client: AT&T Mobility Brand: AT&T Wireless Agency: BBDO New York Description: The problem with most celebrity endorsements is that the ads they usually appear in rely too much on their presence alone to carry the commercial...More
Client: Dunkin' Brands, Inc. Brand: Baskin-Robbins Ice Cream Stores Agency: Cliff Freeman & Partners Description: Remember "Peanut Butter Jelly Time"? Miami-based DJ crew the Buckwheat Boyz is at it again, this time creating the equally annoying, yet disturbingly...More
Client: Freestyle Music Park Brand: Freestyle Music Park Agency: The Brandon Agency Description: One of advertising's stock figures -- the weak-kneed dad -- puts in an appearance in a campaign by The Brandon Agency for Freestyle Music Park, an...More
Client: KGB Brand: KGB Agency: The Brooklyn Brothers Description: It's difficult to say what The Brooklyn Brothers and KGB had in mind with this spot. Dave Kiefaber on AdFreak calls the commercial "arguably racist,"...More
Client: Keep Calif. Beautiful Brand: Keep Calif. Beautiful Agency: BBDO West San Francisco Description: Attractive young folks on a beach, singing a peppy song. Hey, if this formula worked for a whole genre of semi-hit movies, it should easily suffice as...More
Client: Tree.com Brand: LendingTree Agency: Mullen Description: Alone in a bedroom, a man is reflected in a mirror as if wearing a peculiar outfit and an equally peculiar mask. Under the circumstances, viewers will...More
Client: Home Box Office Brand: HBO Cable Channel Agency: Venables, Bell & Partners Description: Ads often make half-hearted gestures at being weird, but don't have the nerve to be truly weird. Let us tip our oddest-looking hats, then, to a...More
Client: Georgia Power Co. Brand: Georgia Power Co. Agency: The Richards Group, Inc. Description: You don't pay your electric bill each month so the utility company can hector you about energy consumption. Sure, companies in that sector need to...More
Client: J.C. Penney Co., Inc. Brand: JCPenney Department Stores Agency: Saatchi & Saatchi Worldwide Description: JC Penney took some flak for being out of step with today's teens when it used music and themes from the 1985 film The Breakfast Club in ads last...More
Client: MIGHTY PRODUCTS Brand: Mighty Tape Agency: Media Enterprises Description: Some may find it crass for the folks at Media Enterprises to release the final spots featuring iconic pitchman Billy Mays. But I think my colleague...More
Client: Kia Motors America Brand: Kia Cars & Trucks Agency: davidandgoliath Description: To introduce the Forte compact sedan, Kia tries to position the car as "the first of its kind." And yet, the ad goes out of its way to explain all the...More
Client: Diageo PLC Brand: Tanqueray Agency: Wieden + Kennedy Description: This new Tanqueray gin spot from Wieden + Kennedy, Amsterdam, with the tagline "Resist simple," is beautifully executed and captures the fragrant...More
Client: Las Vegas Convention & Visitors Authority Brand: Las Vegas Tourism Agency: R&R Partners Description: In all the years Las Vegas has been running the "What happens here" campaign, I'd never thought to consider what might be happening in places other...More June 2009
Client: MasterCard Worldwide Brand: MasterCard Credit Card Agency: McCann Erickson Worldwide Description: Marlon Brando (in his Wild One incarnation) wearing pleated slacks? John Wayne clad in Capri pants as he swings up onto a horse in one of his...More
Client: State Street Brand: State Street SPDR Agency: The Gate Worldwide Description: This State Street SPDR ETF spot feels much longer than 60 seconds. The lilting soundtrack and monochrome cinematography -- intended to appeal to...More
Client: Olympus America, Inc. Brand: Olympus Cameras & Accessories Agency: Mullen Description: Social media's probably a good way to market cameras, since the devices themselves provide the means to share images and, by extension, personal...More
Client: PureVia Brand: PureVia Agency: TracyLocke Description: Gabrielle Reece, a former pro beach volleyball player and model, appears undressed, except for some well-placed foliage, in print ads for PureVia, a...More
Client: ICI Paints Brand: Glidden Paints Agency: DDB Worldwide, Inc. Description: The bad news: Well, we know the bad news (about the economy, anyway). The good news: At least we get a free quart of paint. That's the stimulus...More
Client: Mitsubishi Digital Electronics America, Inc. Brand: Mitsubishi Electric Agency: Ames Scullin O'Haire Inc. Description: Steve McQueen's son Fred is the "Air Hunter" in Ames Scullin O'Haire's campaign for Mitsubishi Electric. He spends his time outdoors, traveling to...More
Client: GoDaddy.com Brand: GoDaddy.com Agency: GoDaddy.com Description: GoDaddy founder and CEO Bob Parsons plays the title role in "Genie." He wears a goofy turban and sits in a lawn chain. Anna Rawson, a comely LPGA...More
Client: The Procter & Gamble Co. Brand: Luvs Diapers Agency: Saatchi & Saatchi Worldwide Description: What do people want from a diaper company? Diapers, most likely. Do people also want insights into the intricacies of childrearing? The answer to that...More
Client: Hotels.com Brand: Hotels.com Online Travel Site Agency: Young & Rubicam Description: Aardman's signature visual style has graced so many commercials through the years, the novelty has long worn off. The mere presence of characters...More
Client: Apple Computer, Inc. Brand: Apple iPhone Agency: TBWA Media Arts Lab Description: The introductions of new Apple products, particularly iPhone upgrades, are always swathed in such secrecy, it's fitting that the commercial for the...More
Client: Crown Imports Brand: Corona Agency: Cramer-Krasselt Description: The tropical lagoon in advertising for Corona beer is usually an Eden unto itself, far from the cares of the workaday world. Every now and then,...More
Client: EA/MTV Brand: Rock Band Agency: EA/MTV Description: This promo clip for the upcoming Beatles' Rock Band videogame seems fitting for the four lads from Liverpool who enjoyed a global celebrity the...More
Client: Las Vegas Convention & Visitors Authority Brand: Las Vegas Tourism Agency: R&R Partners Description: Gun-wielding chinchillas rise up against their owners in a bloody three-day battle that is forever commemorated with "ChinChilli Day." Haven't heard...More
Client: Ingersoll Rand Security Technologies Brand: Schlage Locks Agency: TracyLocke Description: In selling a highly useful new product, a demonstration is the obvious way to go. The catch is, consumers have seen so much of the genre that they're...More
Client: Dunkin' Brands, Inc. Brand: Spike TV/Dunkin Donuts Agency: Hill Holliday Description: Former college football coach and sportscaster Barry Switzer stars in a cross-promotional campaign for Spike TV (touting reality show Pros vs. Joes)...More
Client: Boost Mobile Brand: Boost Mobile Wireless Phone Service Agency: 180 LA Description: Sounds like a treat for lecherous viewers: a commercial starring racecar driver Danica Patrick that includes multiple closeups of miniskirted legs and...More May 2009
Client: GEICO Brand: Geico Insurance Agency: The Martin Agency, Inc. Description: Who doesn't love a stack of stalker cash with googly eyes on it? Since his debut, Geico's "Kash" has made his share of friends and foes, but as The...More
Client: Home Box Office Brand: HBO Cable Channel Agency: Digital Kitchen Description: For a show that's so original -- and so thoroughly sucked us in last season -- it's surprising to see HBO take such a well-traveled path to advertise...More
Client: Telephone And Data Systems, Inc. Brand: U.S. Cellular Agency: Publicis & Hal Riney Description: This U.S. Cellular commercial by Publicis & Hal Riney features the celebrated crayon sculptures of artist Diem Chau to emphasize the value of...More
Client: GMAC Financial Services Brand: Ally Bank Agency: Bartle Bogle Hegarty Ltd. Description: Dating back to the days of Brand X, advertising has always been adept at depicting bad guys. A campaign by BBH New York for Ally Bank -- the newly...More
Client: The TJX Companies, Inc. Brand: Marshalls Stores Agency: GSD&M's Idea City Description: The recession is bringing out a lot of heretofore latent self-righteousness about the way people spend their money. We encounter a flurry of this in...More
Client: Pepsi-Cola Co. Brand: Pepsi-Cola Agency: BBDO Worldwide Description: A precocious penguin plays in the snow, as penguins are known to do. Then the bird heads to an ice-shack workshop, fixes up a jet-pack and blasts off...More
Client: Papa Gino's Holdings, Inc. Brand: D'Angelo Sandwich Shops Agency: Connelly Partners Description: When a commercial tells you that you "deserve" something, doesn't this put you on guard? It's certainly one of the elements that make political ads so...More
Client: McDonald's Corp. Brand: McDonald's Restaurants Agency: DDB Chicago, Inc. Description: Biscuit's Tim Godsall directed this fantasy-tinged McDonald's spot. A guy drops a single French fry into the deep, dark, cluttered recesses of his...More
Client: Sara Lee Food & Beverage Brand: Jimmy Dean Sausage Agency: TBWA\Chiat\Day Description: The latest heliocentric commercial for Jimmy Dean makes me feel a bit guilty. Its oddball humor (via TBWA\Chiat\Day, Playa del Rey, Calif.) gives 30...More
Client: McDonald's Corp. Brand: McDonald's Restaurants Agency: DDB Chicago, Inc. Description: An ice-cold, whip-cream-topped coffee drink usually does make everything feel better. But no matter how good McDonald's new McCafe coffee is, it is...More
Client: Diesel North America Brand: Diesel Apparel Agency: Fred & Farid Description: Common stars in a new commercial for Diesel's new Only the Brave men's L'Oreal fragrance. The spot, created by Fred & Farid in Paris, has...More
Client: Yamaha Motor Corp., U.S.A. Brand: Yamaha Motorcycles Agency: Marshall Advertising & Design Description: As the recession goes on (and on and on), brands will struggle to devise fresh ways of inviting us to economize without feeling like skinflints. Let...More April 2009
Client: Heineken USA, Inc. Brand: Heineken Beer Agency: Wieden + Kennedy, Inc. Description: We've all been there. It's late. You're out on the town with a bunch of friends, and the spirit of the evening takes over. A new Heineken spot from...More
Client: Qwest Communications International, Inc. Brand: Qwest Telecommunications Agency: DraftFCB Description: A free service that backs up your computer files online? Sounds like a good idea. But lots of things are good ideas, and consumers don't necessarily...More
Client: True Value Co. Brand: True Value Hardware Stores Agency: MARC USA/Chicago Description: Do-it-yourselfers get some advice from the ?masters of all things hardwarian? in a new campaign from Marc for True Value. The ads attempt to cast...More
Client: ESPN, Inc. Brand: ESPN Cable Sports Network Agency: Wieden + Kennedy, Inc. Description: Since the dawn of fantasy-baseball-league time, Peter Gammons has been something of a god for people who feel an urgent need to know about roster...More
Client: Denny's Corporation Brand: Denny's Restaurants Agency: Goodby, Silverstein & Partners, Inc. Description: A new Denny's campaign is waging war on fast food breakfast sandwiches made by the "machines," with new ads promising "the humans will win" by eating...More
Client: Wendy's International, Inc. Brand: Wendy's Restaurants Agency: Kirshenbaum Bond & Partners LLC Description: Change is good, we're told - often as a way of introducing a specific change that's better for the person inflicting it than for the rest of us. At a...More
Client: KFC Corp. Brand: KFC Restaurants Agency: DraftFCB Description: KFC wants you to "Unthink KFC." Yes, "Unthink." Well, unthink the fried chicken part and think about its new marinated grilled variety, offered free...More
Client: Britvic Brand: J20 Agency: Bartle Bogle Hegarty Description: Soundtracks from two very different video clips get mixed up. Hilarity ensues. That's the shtick in new commercials (via BBH, London) for Britvic's...More
Client: Britvic Brand: J20 Agency: Bartle Bogle Hegarty Description: Sound tracks from two very different video clips get mixed up. Hilarity ensures. That's the shtick in new commercials (via BBH, London) for...More
Client: Global Gillette Brand: Gillette Agency: BBDO New York Description: Gillette takes Derek Jeter, Tiger Woods and Roger Federer back to 1977 in this new ad promoting a 500 per day razor giveaway at Gillette.com/walk. The...More
Client: ConAgra Foods, Inc. Brand: Healthy Choice Frozen Entrees Agency: Nitro Description: A few commercials into Nitro's first work for Healthy Choice, a deadpan series of spots starring Julia Louis-Dreyfus as a reluctant spokesperson, it...More
Client: Major League Baseball Properties Brand: Major League Baseball Agency: McCann Erickson North America Description: "You gotta have hope," explains the showstopping number in the vintage musical Damn Yankees. And hope is indeed baseball's animating spirit in spring,...More
Client: Dr Pepper/7Up, Inc. Brand: Dr Pepper Soft Drink Agency: Deutsch, Inc. Description: For the sake of future archaeologists, let's hope this Dr Pepper Cherry spot via Deutsch/LA isn't the only artifact of our civilization to remain...More
Client: Barton Beers Ltd. Brand: Corona Beer Agency: Cramer-Krasselt Description: Corona's long-running TV campaign has deftly positioned the beer as a kind of tropical vacation in a bottle. Amid a recession in which fewer of us can...More
Client: The Sherwin-Williams Co. Brand: Sherwin-Williams Retail Stores Agency: McKinney Description: Odd as it may seem, commercials often go awry because the client doesn't understand what it's selling. This spot for Sherwin-Williams (via McKinnney...More
Client: Blood Center of Central Texas Brand: Blood Center of Central Texas Agency: Door Number 3 Description: The usual motif of ads that ask us to give blood, donate to charity, devote time to a worthy cause, etc.: You're a good person, so you'll want to do...More
Client: Visa USA, Inc. Brand: Visa Check Card Agency: TBWA\Chiat\Day Description: This new Visa spot featuring people singing along to Rick James has an energy and humor we haven't yet seen in the new "More People Go with Visa"...More
Client: Eastman Kodak Co. Brand: Kodak Agency: Deutsch, Inc. Description: To familiar villains like Big Oil and Big Pharma we can now, thanks to this commercial, add another: Big Ink. Promoting Kodak printers "that only use...More March 2009
Client: Liberty Mutual Insurance Co. Brand: Liberty Mutual Insurance Agency: Hill Holliday Description: Liberty Mutual broke a new campaign Sunday touting The Responsibility Project (www.responsiblityproject.com), an online forum launched last year...More
Client: TaylorMade-adidas Golf Co. Brand: Adidas Golf Apparel & Footwear Agency: NYCA, Inc. Description: When men say they don't enjoy shopping, there's an unspoken exception to this supposed rule: They love buying gear associated with their favorite...More
Client: Idearc Media Brand: Verizon Yellow Pages Agency: TM Advertising Description: Trust is the lubricant that helps a sophisticated economy run smoothly. That's why a sudden decline in trust - doubting that people and institutions...More
Client: Arby's Restaurant Group, Inc. Brand: Arby's Roast Beef Restaurants Agency: Fletcher Martin Description: Artist Phil Hansen paints a version of the Mona Lisa in burger grease, which makes viewing this spot much like watching a car wreck: you are revolted...More
Client: Can Am Brand: Spyder Agency: Cramer-Krasselt Description: Yes, we're in a period of austerity. But people still want to indulge themselves in small or big ways, and they'll be receptive to ads that (in the...More
Client: Valspar Brand: VALSPAR PAINTS Agency: Euro RSCG Chicago Description: Here's a campaign that's much more intriguing than watching paint dry. Rather than show freshly painted houses (or rooms inside houses), Euro RSCG in...More
Client: Massachusetts Office of Travel & Tourism Brand: Massachusetts Tourism Agency: Connelly Partners Description: Connelly Partners took leftover footage from last year's Bay State tourism campaign, grafted on a swingin' Brian Setzer score and spliced in a bit of...More
Client: Kohler Co. Brand: Kohler Plumbing Fixtures Agency: GSD&M's Idea City Description: Many commercials are too boring. This one for Kohler sinks (via GSD&M Idea City) may be too interesting as it shows an attractive woman bursting...More
Client: Amtrak-National Railroad Passenger Corp. Brand: Amtrak Passenger Rail Service Agency: Arnold Worldwide Description: It's fun to watch kids experiencing the joys of childhood. It's less fun to watch them mimicking the frustrations of adulthood. So, while this spot...More
Client: ESPN, Inc. Brand: ESPN.com Agency: Wieden + Kennedy, Inc. Description: I don't play fantasy baseball and rarely even watch a game, but I can appreciate a good commercial about how ESPN can help those who do. A new...More
Client: Federal Trade Commission Brand: Federal Trade Commission Agency: In-House Description: The Federal Trade Commission has had quite enough of FreeCreditReport.com's popular ad campaign and today launched a response that not only sharply...More
Client: AFLAC, Inc. Brand: AFLAC Insurance Agency: The Kaplan Thaler Group Description: The Aflac duck expands its acting chops (feathers?) in this cute commercial that spoofs drawing-room mystery denouements. Naturally, "Whodunit?" is...More
Client: Choice Hotels International, Inc. Brand: Choice Hotels International Agency: Arnold Worldwide Description: In today's economy, it's hardly surprising that commercials for a budget-hotel company would emphasize the savings you'll get thanks to the free...More
Client: Boston Market Corp. Brand: Boston Market Restaurants Agency: Fallon Worldwide Description: What would you do for a taste of Boston Market's new Crispy Country Chicken? Fallon's first work for the restaurant chain shows the lengths people go...More
Client: 2K Sports Brand: 2K Sports Agency: Ground Zero Description: San Francisco Giants pitcher Tim Lincecum teaches his virtual twin the rules of the game in a spot for 2K Sports' MLB 2K9 by Ground Zero in Marina del...More
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News
CarMax Makes Agency Pick
September 03, 2010
CarMax has confirmed selecting Amalgamated for creative chores on its account. The client spends $50 million annually on ads. Read Full Article
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Community
Papers Aren't Going Anywhere
Most people who claim to never read newspapers spend more time with them than they know.
Read Full ArticleMore Guest Columnists
(Not So) Annoying Places
Smartphones will make every street feel like the diamond district, with each shop blinking and tweeting at you with the latest deal.
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SOCIAL MEDIA AZ
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September 09, 2010 - September 09, 2010
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