Minds in Motion: Space for CreativityAugust 29, 2010 Agencies love their "creative" spaces designed to their specifications. But when it comes to where some of the industry's top creative leaders do their best thinking, many say it's not within the walls of their agencies, no matter how many talismans with which they surround themselves. Instead, it's when their bodies are in motion and/or their minds preoccupied with anything other than the problems at hand. Read Full Article 
Brian Collins: Dream DesignerAugust 23, 2010 After two decades of working inside ad agencies, Brian Collins, who assumed full ownership of his firm at the end of July, will be challenged to deliver on the Charles Eames-preferred definition of design he's adhered to, "a plan of action," by building a successful business based on that principle. While the plan with Martin was always to eventually spin off the division into his own company, says Collins, the leap was accelerated by new business opportunities that conflicted with Martin's growing client roster. Read Full Article 
Just Make It: Hard Workin' AdsAugust 09, 2010 Marketers like Jeep sell the American work ethic to a nation battered by recession. Read Full Article 
Fake Brands Get RealJuly 26, 2010 A Q&A with Pete Hottelet, the master of defictionalizing fictional brands from movies and TV shows -- like Stay Puft marshmallows. Read Full Article 
Spice It UpJuly 26, 2010 The Old Spice campaign with Isaiah Mustafa has certainly garnered attention, but did it work? Read Full Article 
Top 10 Soccer Ads of All TimeJuly 09, 2010 In celebration of the World Cup, we've put together our picks for the 10 best soccer spots ever. Read Full Article
|
ADWEEK'S CREATIVE NEWSLETTER
A weekly newsletter focusing on the creative community: New campaigns, personnel moves and much more.
|
SUBSCRIBE
Stay connected to what's happening in the advertising industry with delivery of the print edition and complete online access.
|
Advertising News PowerhouseAdweek is the most trusted source for advertising executives to look to for the hottest advertising industry information out there. Hot topics, including over-the-top TV ads, and how much money the top TV execs are pulling in, are all covered on Adweek. It is the one resource in the advertising industry demand. Sign up for our Advertising Newsletter today! |
Video
ADVERTISEMENT
News
U.S. Ad Market Forecast to Grow 3%
September 07, 2010
A new forecast from media and marketing research firm SNL Kagan predicts the U.S. ad market will rebound with nearly 3 percent growth this year to $210 billion after two years of declines. The firm is forecasting growth in the sector for the foreseeable future, predicting ad spend of $214.3 billion in 2011 and reaching $275.8 billion by 2019. The firm's near-term forecast is in-line with other recent predictions. In July, Publicis Groupe's Zenith Optimedia upped its 2010 North America forecast by almost 3 percentage points, Read Full Article
ADVERTISEMENT
Community
Branded Content Needs Digital
Click, text and press: Digital must be a full partner in multi-platform campaigns.
Read Full ArticleMore Guest Columnists
Breaking Down Taboos
Education, authenticity and digital demystify tricky subjects while engaging consumers.
Read Full ArticleMore Guest Columnists
SOCIAL MEDIA AZ
A business-focused event that presents the latest techniques in social media and digital marketing.
September 09, 2010 - September 09, 2010
MadCap Theaters, Tempe, Ariz.
URL: socialmediaaz.org/
AgencyScoop with AdweekMedia
Introducing AgencyScoop with AdweekMedia. Join more than 25,000 industry professionals in networking, finding jobs, receiving special offers, sharing portfolios and more!
