Timberland is launching a global campaign showcasing its Earthkeepers collection of eco-friendly apparel. The effort, dubbed "Nature needs heroes," includes TV, print and retail ads, as well as social media and a microsite that uses 3-D technology to help consumers become better acquainted with Earthkeepers. Also, select store windows in the U.S. will feature special graphics that consumers can bring to life using 3-D glasses.
Agencies love their "creative" spaces designed to their specifications. But when it comes to where some of the industry's top creative leaders do their best thinking, many say it's not within the walls of their agencies, no matter how many talismans with which they surround themselves. Instead, it's when their bodies are in motion and/or their minds preoccupied with anything other than the problems at hand.Read Full Article
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