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Creative > News
Timberland's 'Heroes' Have Extra DimensionSeptember 03, 2010 Timberland is launching a global campaign showcasing its Earthkeepers collection of eco-friendly apparel. The effort, dubbed "Nature needs heroes," includes TV, print and retail ads. Read Full Article 
Barilla Eyes Healthy Snackers on FacebookSeptember 01, 2010 Pasta maker Barilla is trying to position its Wasa Crispbread as a versatile, healthy snack with a social media campaign. Read Full Article 
Mullen Makes Design 'Superfine'August 31, 2010 Mullen has launched a dedicated design practice called Superfine (the shop's original name was Superfine Productions) and hired Kevin Grady as svp and director of the unit. Read Full Article 
Kling Out at Wieden AmsterdamAugust 31, 2010 Jeff Kling has resigned as ecd of Wieden + Kennedy, Amsterdam, the Netherlands, to pursue "independent creative opportunities," according to the agency. Read Full Article 
Marty Cooke Takes Creative Reins at RappAugust 30, 2010 Omnicom's Rapp has hired Marty Cooke as U.S. chief creative officer. Read Full Article 
Old Spice: Smells Like a Commercial EmmyAugust 24, 2010 Wieden + Kennedy won the Emmy for Outstanding Commercial at the Creative Arts Primetime Emmy Awards for the independent agency's wildly popular Old Spice commercial, "The Man Your Man Could Smell Like." Read Full Article 
Kohl's Tops Back-to-School Ad ClassAugust 24, 2010 As the annual back-to-school advertising battle rages on, an ad from department store Kohl's has scored the highest grade among a group of 30 new TV spots (breaking between July 9 and Aug. 13) from national retailers pitching students and parents, according to ad effectiveness tracker Ace Metrix. Read Full Article 
Chef Boyardee Meets Norman RockwellAugust 16, 2010 Chef Boyardee has cooked up new Norman Rockwell-esque ads that boast about its wholesome ingredients. Read Full Article 
Wieden, Levi's Pitch CurvesAugust 12, 2010 Playful ads stress that while "all asses were not created equal," hotness does "come in all shapes and sizes." Read Full Article 
CLIO Healthcare Awards Extends DeadlineAugust 10, 2010 The entry deadline has been extended for the second annual CLIO Healthcare Awards. All work appearing between Jan. 1, 2009, and June 30, 2010, must be submitted to the CLIO Healthcare Awards no later than Aug. 27, 2010. Read Full Article
Old Spice Agency Flexes Its StatsAugust 04, 2010 Wieden + Kennedy releases a video case history of the award-winning Old Spice campaign. Read Full Article 
Fey, Baldwin Love N.Y.August 03, 2010 Tina Fey, Alec Baldwin, Rachael Ray and New York Jets quarterback Mark Sanchez star in summer/fall TV ad campaign under the "I Love New York" banner. Read Full Article
Q&A: Old Spice Icon Isaiah MustafaJuly 28, 2010 In a Hollywood Reporter exclusive, the hunky pitchman talks about his upcoming film role with Jennifer Aniston and much more. Read Full Article 
Virgin Mobile Gets 'Crazy'July 20, 2010 A high-octane spot directed by Jonus Akerlund opens with a black-and-white scene of mourners burying their old phone bills. Read Full Article 
Vince and Larry Crash the SmithsonianJuly 16, 2010 Parts from famed PSA crash test dummies included in Smithsonian exhibition on history of road safety. Read Full Article 
Activision Blizzard Taps Deutsch/LA's HirshbergJuly 13, 2010 Deutsch/LA's Eric Hirshberg is leaving the agency fold to become worldwide CEO of Activision Publishing, Activision Blizzard said today. Read Full Article
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Lexus' Precision Instrument
September 07, 2010
Our ad critic, Barbara Lippert, digs the beat of Team One's tricky new music-minded effort for Lexus. Read Full Article
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Branded Content Needs Digital
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