Data Center > Consumer Insight by Mark Dolliver

Who Needs That Internet Thing Anyway?

August 23, 2010

A Pew study finds 21 percent of adults don't use the Internet at all, and few of the abstainers are hankering to go into cyberspace.

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Try to Dine Out on This Story

August 23, 2010

Americans still say they're cutting back on restaurant dinners, finds a Rasmussen Reports poll, though this doesn't necessarily mean they're gathered around the family dinner table most nights.More

The Angry American

August 23, 2010

A CNN/Opinion Research Corp. poll finds that Americans are (as the political pundits keep saying) angry these days, though some demographic groups more than others.More

Fewer Toys for Tots

August 23, 2010

A study by The NPD Group finds a decline in the number of people buying gifts for 0-to-2-year-olds.More

Monday Miscellany

August 23, 2010

On fast-food breakfasts, fathers, recipes and more.More

Eat, Drink and Be Healthy

August 09, 2010

An Ipsos Marketing survey finds consumers looking to foods and beverages for a wide range of health benefits.More

Boomers Keen on Technology -- Up to a Point

August 09, 2010

A Continuum Crew survey of boomers finds the Internet deeply embedded in their lives, even as they could take or leave phenomena like Facebook and Twitter.More

Where People Seek Financial Information

August 09, 2010

Financial advisors, banks and CPAs lead the standings in a Public Policy Polling/Capstrat survey.More

Monday Miscellany

August 09, 2010

On drinking, banking, etc.More

More Grooming, Please

July 26, 2010

A survey for GQ and Allure magazines finds men and women alike feeling more pressure to care about how they look. And their grooming routines reflect this.More

Maybe Demand Isn't So Pent Up

July 26, 2010

Though people have been spending less, a Deloitte/Harrison Group poll finds they don't necessarily feel deprived.More

Looking Online to Verify (or Rebut) Word-of-Mouth Recommendations

July 26, 2010

A Cone Inc. survey finds a majority of online respondents inclined to seek more information via the Internet when someone recommends a product or service to them, even if it's something as inconsequential as a movie.More

Expelling Sugary Stuff from Schools

July 26, 2010

While finding little enthusiasm for a "sin tax" on junk food and soda, Rasmussen Reports polling finds considerable support for banning the sale of sugary snacks and soft drinks in schools.More

Cutting Tiger Woods Some Slack

July 26, 2010

Despite last year's news of his extramarital adventures, respondents to a Harris Poll put him in a first-place tie (with Kobe Bryant) for favorite sports star.More

Looking Ahead to Back-to-School Shopping (Sorry, Kids)

July 26, 2010

Half the parents polled by Burst Media said they'll spend as much as or more than they did last year on school clothes and other supplies.More

Monday Miscellany

July 26, 2010

On pharmaceutical ads, cooking, sunscreen and more.More

Don't Call Them 'Wired'

July 12, 2010

A Pew Internet & American Life Project report looks at consumers' increasing propensity to go online wirelessly.More

Catching Consumers With Mobile Messages

July 12, 2010

A Harris Interactive/1020 Placecast survey examines consumers' willingness to get different sorts of marketing messages on their cell phones/smartphones.More

Hitting Our Spirits as Well as Our Wallets

July 12, 2010

A StrategyOne survey looks at some non-financial effects of the recession.More

Upper-Income Tightwads

July 12, 2010

Though not as reluctant to make big purchases as are consumers in general, people in the $100,000-plus class are still wary of spending, says a BIGresearch report.More

Still Tough Times for Small Business

July 12, 2010

Small-company owners are more apt to see conditions getting worse for their business than getting better, finds the latest Discover Small Business Watch survey.More

Monday Miscellany

July 12, 2010

On dietary salt, smartphone apps, harried mothers and more.More






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