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Ease of Use Drives Online Car Sales

September 02, 2010

Forget edgy, brand-centric design. To sell more cars online, automaker sites must be, simply, easier to use. Read Full Article

Folks More Rude and Less Civilized?

September 01, 2010

A majority of respondents say sales personnel are ruder to customers -- and vice versa -- than was the case 10 years ago. Read Full Article

Health Topics Hot on Web

August 31, 2010

Harris polling finds one-third of online adults saying they often go to the Internet in search of information on health topics. Read Full Article

Jerseyans Disdain 'Jersey Shore'

August 30, 2010

A Quinnipiac University poll finds little affection among New Jersey voters for the MTV "reality" show based on their coastline. Read Full Article

Young Adults Worried About Funding Retirement

August 27, 2010

With few 25-34-year-olds having much of a nest egg, many are concerned they won't have enough money for their retirement years. Read Full Article

Folks Upbeat on Personal Finances, Down on Economy

August 26, 2010

If there's a saving grace in consumers' economic outlook these days, it's that many regard their own household as being in decent financial shape, even as they think the national situation is poor. In the latest American Research Group polling on these matters, fewer than one in 10 respondents rated the national economy as "excellent" (1 percent) or "very good" (8 percent). Another 23 percent said it's "good." A large majority judged the nation's economy to be "bad," "very bad" or "terrible." Read Full Article

What People Think of the Ad/PR Biz

August 25, 2010

In a Gallup survey, the advertising and public relations industry elicited more negative than positive opinion -- but by a narrow margin. Read Full Article

'Wellness' Goes Mainstream

August 24, 2010

An interest in "wellness" used to be something exotic. And to the extent consumers gave any thought to the concept, it was often defined simply as the absence of illness. Read Full Article

Richer vs. Thinner vs. Younger vs. Smarter

August 23, 2010

An AdweekMedia/Harris Poll asked respondents which one of those they'd most like to be. Read Full Article

Passengers Worse Than Attendants?

August 20, 2010

In a poll conducted after JetBlue's Steven Slater bailed, most travelers say they're satisfied with flight staffers. Read Full Article

Consumers Still Down on BP

August 19, 2010

Though oil is no longer gushing into the Gulf of Mexico from BP's errant well, consumers seem in no rush to adopt an all-is-forgiven attitude. Read Full Article

Trust Falls in TV News, Newspapers

August 18, 2010

Polling documents a sharp decline in the numbers of respondents voicing "a great deal" or "quite a lot" of confidence in those news media. Read Full Article

Poll: Gender Equality Still a Long Way Off

August 17, 2010

Harris polling finds female respondents especially inclined to believe that discrimination against women persists, in the workplace and elsewhere. Read Full Article

Why Companies 'Click' on Twitter

August 15, 2010

An ExactTarget survey examines the motivations, practical and otherwise, of people who follow companies on Twitter. Read Full Article

A Nation of Drinkers

August 12, 2010

The recession may not have driven Americans to drink, but it plainly hasn't dissuaded them from doing so. Read Full Article

Too Much Violence, Sex on TV?

August 11, 2010

Fifty-seven percent of respondents found TV and radio too raunchy. But few say advertisers deserve the blame. Read Full Article

Modest Rise in Back-to-School Spending

August 10, 2010

It'll be small consolation to the nation's schoolkids as they trudge back to the classroom. But having prompted back-to-school shopping by their parents, they'll have done their bit to keep a struggling economy afloat. Read Full Article

Poll: Just 30% Love to Cook

August 10, 2010

Harris polling also finds that most consumers prefer to cook foods they're familiar with rather than experiment with new things. Read Full Article

Car Shoppers Indifferent to Incentives?

August 06, 2010

More than one-third of vehicle shoppers say they plan to pay the whole cost of the purchase in cash. Read Full Article

Modest Rise Forecast for Exec Compensation

August 05, 2010

Many firms are planning an uptick in executive compensation -- but linked more closely to performance metrics. Read Full Article

Top Overseas 'Dream Vacation' Spot?

August 04, 2010

Harris polling finds Italy is the place outside the U.S. (with Australia as runner-up) where respondents would choose to go if money were no object. Read Full Article

Have iPhone 4 Problems Hurt Apple's Image?

August 03, 2010

Four in 10 respondents saying their confidence in Apple products has been at least somewhat weakened by news of the new phone's reception problems, though fewer than one in 10 said this has had a big effect on their thinking. Read Full Article