Timberland's 'Heroes' Have Extra DimensionSeptember 03, 2010 Timberland is launching a global campaign showcasing its Earthkeepers collection of eco-friendly apparel. The effort, dubbed "Nature needs heroes," includes TV, print and retail ads, as well as social media and a microsite that uses 3-D technology to help consumers become better acquainted with Earthkeepers. Also, select store windows in the U.S. will feature special graphics that consumers can bring to life using 3-D glasses.
CarMax Makes Agency PickSeptember 03, 2010 CarMax has confirmed selecting Amalgamated for creative chores on its account. The client spends $50 million annually on ads.
Korean Air Sets Global StrategySeptember 03, 2010 Korean Air this week is launching a new theme, "For life on a whole new scale." Ads take a global approach, but retain local flavor.
Sweet 'N Low Goes RetroSeptember 03, 2010 To look forward, Mother glances back, creating illustrations culled from 1960s and '70s flower power and psychedelia.
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Jimmy Dean's Morning GloriesAugust 31, 2010 Our ad critic, Barbara Lippert, shines some light on the advertiser's campy breakfast crusaders. |
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