CarMax Makes Agency PickSeptember 03, 2010 CarMax has confirmed selecting Amalgamated for creative chores on its account. The client spends $50 million annually on ads. Read Full Article 
Tabasco Fires Up ReviewSeptember 01, 2010 TracyLocke said it would defend in McIlhenny Co.'s review of its Tabasco brand advertising account. Read Full Article 
Red Bull Media in PlaySeptember 01, 2010 Energy drink marketer Red Bull has put its U.S. media assignment into review. The client spends $50 million annually on ads. Read Full Article 
After 31 Years, Harley, Carmichael Ride ApartAugust 30, 2010 Harley-Davidson and IPG's Carmichael Lynch have split up after working together for 31 years. Read Full Article 
Microsoft B-to-B Travels to DeutschAugust 27, 2010 The Deutsch unit of IPG's Lowe has won Microsoft's review of global creative duties on its business-to-business account. Annual revenue on the work is about $10 million. Read Full Article 
Boating Group Taps OlsonAugust 26, 2010 Discover Boating has hired independent agency Olson for a campaign touting the sport as a year-round activity. Read Full Article 
Richards Group Snags Fleet LabsAugust 24, 2010 Independent The Richards Group in Dallas said it has been chosen by Fleet Laboratories (formerly C.B. Fleet) for ad chores following a review. Read Full Article 
Gotham Wins Denny's Creative BizAugust 23, 2010 Denny's has selected Interpublic Group's Gotham in New York to handle lead creative duties on its advertising account after a review, the client said today. Read Full Article
Microsoft Eyes 3 Shops for Global B-to-BAugust 20, 2010 Three agencies are preparing for final presentations in Microsoft's review of global creative duties on its business-to-business account. Read Full Article 
Arby's Goes Into PlayAugust 20, 2010 The casual-dining category continues to be in flux, as Arby's Restaurant Group today launched a review of its creative assignment. The incumbent, Omnicom Group's Merkley + Partners in New York, is not defending. Merkley has handled the account since 2004. Arby's spent $128 million in major measured media last year, down from $140 million-plus in '08, per Nielsen. Ad spending in the first half of 2010 was slightly more than $50 million. EBJ Consultants is overseeing the process. Read Full Article 
Grey Wins Red LobsterAugust 19, 2010 WPP's Grey has landed lead creative duties on Red Lobster's ad account after a review. Read Full Article 
Clearwire Taps Venables BellAugust 19, 2010 Clearwire has tapped independent agency Venables Bell & Partners. Ad spending so far this year is $30 million. Read Full Article 
eHarmony Puts Media in PlayAugust 18, 2010 Matchmaking site eHarmony has kicked off a media review, according to sources. The client spends close to $90 million annually on ads, per Nielsen. Read Full Article 
Prudential Financial Eyes 2August 18, 2010 Prudential Financial is testing concepts pitched by Droga5 and BBH in the client's search for a corporate image campaign. Read Full Article 
3 Remain in Calif. Lottery PitchAugust 18, 2010 Omnicom's Alcone Marketing Group, independent David & Goliath and Interpublic's McCann Worldgroup have emerged as finalists in the California Lottery Commission review. Read Full Article 
Zale Brands Move to GSD&MAugust 17, 2010 GSD&M has added advertising chores for Zale Corp. The jewelry retailer typically spends $50 million annually on ads. Read Full Article 
TBWA Adds Energizer WorldwideAugust 17, 2010 Energizer has consolidated global creative on Energizer and Eveready at TBWA, its U.S. lead agency. Read Full Article 
The Scooter Store Taps Omnicom TeamAugust 17, 2010 Retail specialist Zimmerman in Fort Lauderdale, Fla., is among a group of Omnicom shops selected by The Scooter Store to deliver integrated advertising and marketing services. Read Full Article 
CFP Certifies Arnold for Branding PushAugust 17, 2010 Arnold has been named the first lead agency by the Certified Financial Planner Board of Standards for a branding campaign. Read Full Article 
Energy BBDO Adds Turtle WaxAugust 16, 2010 Omnicom's Energy BBDO in Chicago said it has added the Turtle Wax account following a review. Read Full Article 
Red Tettemer Preps RightNetwork LaunchAugust 13, 2010 Red Tettemer has cast comic actor Kelsey Grammer in its launch campaign for RightNetwork, a cross-platform media brand with a politically conservative slant. Read Full Article 
JWT to Intro Windows 7 in ChinaAugust 13, 2010 Microsoft is preparing to launch Windows 7 across China and has appointed JWT to handle the creative. Read Full Article 
MySpace: A Place for Pereira & O'DellAugust 11, 2010 Pereira & O'Dell of San Francisco has won the assignment to help rebrand MySpace following a review. Read Full Article 
U.S. Army Puts Marketing in PlayAugust 11, 2010 The U.S Army today issued a request for proposals for its marketing services account via a Web site that publicizes federal contract opportunities. Read Full Article
2 Remain in Pitch for Red LobsterAugust 10, 2010 Red Lobster has narrowed the field to two agencies in its review of creative and media planning duties on its advertising account. Sources identified the shops as WPP Group's Grey and Publicis Groupe's Saatchi & Saatchi. Read Full Article
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CarMax Makes Agency Pick
September 03, 2010
CarMax has confirmed selecting Amalgamated for creative chores on its account. The client spends $50 million annually on ads. Read Full Article
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