Top News Stories
U.S. Ad Market Forecast to Grow 3%September 07, 2010 A new forecast from media and marketing research firm SNL Kagan predicts the U.S. ad market will rebound with nearly 3 percent growth this year to $210 billion after two years of declines. The firm is forecasting growth in the sector for the foreseeable future, predicting ad spend of $214.3 billion in 2011 and reaching $275.8 billion by 2019. The firm's near-term forecast is in-line with other recent predictions. In July, Publicis Groupe's Zenith Optimedia upped its 2010 North America forecast by almost 3 percentage points, Read Full Article
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Initiative Taps Kendra Hatcher King for Global PostSeptember 07, 2010 She joins the IPG shop from Starcom MediaVest as director of insight and innovation. Read Full Article |
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Apple to Stream TV, Netflix ContentSeptember 01, 2010 Signaling the growing importance of both the over-the-top marketplace and the role of Netflix in Hollywood, Apple rebooted its TV strategy on Wednesday via deals to stream Netflix content as well TV shows from ABC and Fox on a revamped Apple TV device. Read Full Article |
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U.S. Ad Market Forecast to Grow 3%September 07, 2010 A new forecast from media and marketing research firm SNL Kagan predicts the U.S. ad market will rebound with nearly 3 percent growth this year to $210 billion after two years of declines. The firm is forecasting growth in the sector for the foreseeable future, predicting ad spend of $214.3 billion in 2011 and reaching $275.8 billion by 2019. The firm's near-term forecast is in-line with other recent predictions. In July, Publicis Groupe's Zenith Optimedia upped its 2010 North America forecast by almost 3 percentage points, Read Full Article |
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NCM Pacts With Flixster, Rotten TomatoesSeptember 07, 2010 Advancing National CineMedia's strategy to offer media opportunities beyond the box office, the cinema network has formed a strategic alliance with Flixster and Rotten Tomatoes. Read Full Article |
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Sweet 'N Low Goes RetroSeptember 03, 2010 To look forward, Mother glances back, creating illustrations culled from 1960s and '70s flower power and psychedelia. Read Full Article |
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CarMax Makes Agency PickSeptember 03, 2010 CarMax has confirmed selecting Amalgamated for creative chores on its account. The client spends $50 million annually on ads. Read Full Article |
More Nontraditional News
Jell-O Jiggles for GigglesSeptember 07, 2010 Oddball promo: Kraft brand set out on a 23-city tour to record consumers' best crack-up efforts. Read Full Article |
Political Ad Spend to SoarAugust 23, 2010 The shaky economy won't stop politicians from spending a record amount on advertising in an effort to sway mid-term election results. Read Full Article |
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Creative
Timberland's 'Heroes' Have Extra Dimension
September 03, 2010
Timberland is launching a global campaign showcasing its Earthkeepers collection of eco-friendly apparel. The effort, dubbed "Nature needs heroes," includes TV, print and retail ads. Read Full Article
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Community
Branded Content Needs Digital
Click, text and press: Digital must be a full partner in multi-platform campaigns.
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Breaking Down Taboos
Education, authenticity and digital demystify tricky subjects while engaging consumers.
Read Full ArticleMore Guest Columnists
SOCIAL MEDIA AZ
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September 09, 2010 - September 09, 2010
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URL: socialmediaaz.org/
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