Kellogg, 'Lucky' Try On-Box Video CodesSeptember 02, 2010 The Condé Nast title has teamed up with Kellogg to put a link to a video on boxes of Special K. Read Full Article 
MTV Slasher Pic Goes SocialAugust 25, 2010 The network solicits online votes to help expand an independent horror movie to cable. Read Full Article 
Popularity Surge for Social GamesAugust 24, 2010 One-fifth of the U.S. population has played a social game over the past three months -- that translates to 56.8 million consumers. Read Full Article 
Titan Triples Its NYC Kiosk InventoryAugust 19, 2010 Titan is set to triple its phone kiosk inventory in New York, acquiring 1,900 pay phones and 1,300 kiosks. Read Full Article 
Instant Jam Offers Music GamingAugust 17, 2010 For a genre supposedly on its deathbed, there sure are a lot of new music games. The latest is Instant Jam. Read Full Article 
With Fresh Funds, IGA Plays OnAugust 16, 2010 In-game ad firm IGA -- left for dead by some industry watchers -- has earned a new set of lives. Read Full Article 
MasterCard Takes E-Commerce to the StreetsAugust 11, 2010 Retail displays consist of motion sensor-activated screens on which items like purses, laptops and sneakers appear. Read Full Article 
Zoom Pumps Up Health Club PresenceAugust 11, 2010 Zoom Media will add more than 330 locations across 21 states and Canada to its OOH network. Read Full Article 
Telemundo Launches DOOH NetworkAugust 06, 2010 Telemundo is joining the fast-growing digital out-of-home marketplace, launching Telemundo en tu Mundo. Read Full Article 
Madden NFL Speeds Up the ActionAugust 02, 2010 EA Sports will structure this year’s Madden NFL blitz around a new product attribute: brevity. Read Full Article 
IGN Tries Personal TouchJuly 29, 2010 The News Corp.-owned site has rolled out MyIGN, a content personalization feature that aims to blend social media with social gaming. Read Full Article 
Doner Intros Mazda2 With DriverVille GameJuly 28, 2010 Mazda is inviting Facebook users to test drive its new entry-level car, the Mazda2, in DriverVille, a game launching on the social network site today that serves as the central element in the introductory ad campaign from Doner. Read Full Article 
Black Eyed Peas Tour With Bacardi, BlackBerryJuly 28, 2010 While other marquee acts are canceling shows and suffering from poor ticket sales this summer, the Black Eyed Peas are in the midst of their most ambitious concert outing yet, the E.N.D. world tour. Read Full Article 
Noodling With OOHJuly 25, 2010 Kraft bakes mac & cheese icon into high-profile locations. Read Full Article 
Intel Lets Consumers 'Test Drive' ProcessorsJuly 23, 2010 What is the difference between Intel's various Core processors? A new interactive site aims to answer that question and educate those looking to buy a computer. Read Full Article 
AOL Eyes Political Ad SeasonJuly 22, 2010 AOL appears to be positioning itself as a go-to ad destination for politicians and advocacy groups looking to persuade the masses prior to the 2010 mid-term elections. Read Full Article 
USA Net Extends Blog OutreachJuly 21, 2010 USA Network is extending its well-received "Characters welcome" branding effort to the blogosphere. Read Full Article 
Nexstar Preps Social Media ChannelJuly 14, 2010 Nexstar Broadcasting Group on Friday will launch a real-time social media gossip channel powered by Mixx's social media platform. Read Full Article 
Cold Stone Heats Up in Social MediaJuly 08, 2010 Cold Stone Creamery is the latest brand to embrace social media applications on Facebook. Read Full Article
Social Gaming Rakes In RevenueJune 24, 2010 As the social gaming audience continues to grow, so will revenue from direct and indirect payments and advertising. Read Full Article 
Chevy Is First to Tap Kinect for Xbox 360June 23, 2010 Microsoft this fall will launch a campaign allowing gamers to virtually drive the soon-to-launch Chevrolet Volt from their couches. Read Full Article 
ESPN3 Turns Xbox Into Sports ArenaJune 15, 2010 Microsoft’s Xbox is a hugely popular platform for sports games. Starting in November, the gaming console will become home to thousands of real-life sporting events. Read Full Article 
Syfy Seeks Deeper Fan ConnectionJune 11, 2010 Syfy seeks to channel the passion of its fans by establishing regular programming events that blend live TV, social media and video chats. Read Full Article 
PepsiCo Tries DOOHJune 09, 2010 The food and beverage giant is expanding its marketing mix to include digital out-of-home media, signing a multi-year, multibrand agreement with Gas Station TV. Read Full Article 
Vevo's Music to Advertisers' EarsJune 07, 2010 High-profile content draws users and clients to venture. Read Full Article
|
ADWEEK DAILY UPDATE
Receive a comprehensive roundup of the biggest stories of the day.
|
SUBSCRIBE
Stay connected to what's happening in the advertising industry with delivery of the print edition and complete online access.
|
Keep up on Trends in AdvertisingGathering advertising news from a reliable advertising magazine like Adweek helps advertising agency execs stay up-to-date on what's hot and what's not in the advertising world. Adweek provides in-depth reports on non-traditional advertising and successful trends, sharing the ideas and views of experts within the industry. |
Video
ADVERTISEMENT
Strategy
Sweet 'N Low Goes Retro
September 03, 2010
To look forward, Mother glances back, creating illustrations culled from 1960s and '70s flower power and psychedelia. Read Full Article
ADVERTISEMENT
Community
Papers Aren't Going Anywhere
Most people who claim to never read newspapers spend more time with them than they know.
Read Full ArticleMore Guest Columnists
(Not So) Annoying Places
Smartphones will make every street feel like the diamond district, with each shop blinking and tweeting at you with the latest deal.
Read Full ArticleMore Guest Columnists
SOCIAL MEDIA AZ
A business-focused event that presents the latest techniques in social media and digital marketing.
September 09, 2010 - September 09, 2010
MadCap Theaters, Tempe, Ariz.
URL: socialmediaaz.org/
AgencyScoop with AdweekMedia
Introducing AgencyScoop with AdweekMedia. Join more than 25,000 industry professionals in networking, finding jobs, receiving special offers, sharing portfolios and more!
