Sweet 'N Low Goes RetroSeptember 03, 2010 To look forward, Mother glances back, creating illustrations culled from 1960s and '70s flower power and psychedelia. Read Full Article 
Brand Icons 'Guest Star' in Xerox CampaignSeptember 02, 2010 Xerox is prepping a new campaign, via Y&R, New York, as part of an effort to position itself as more than just a copier and printer company. Read Full Article 
Under Armour Works to Connect With WomenSeptember 01, 2010 Under Armour is determined to strike a chord with female athletes -- many of whom have been buying the brand, but aren't that emotionally attached to it. The company has kicked off a campaign that includes a Facebook page dedicated to women's performance apparel. The target demographic is a female consumer who "trains in Under Armour, but doesn't really know about the product other than [that] it's her boyfriend's brand," said Adrienne Lofton, senior marketing director of Under Armour's women's business. Read Full Article 
Silly Social Stunts Propel StrideAugust 30, 2010 Brand marketing chief Gary Osifchin explains how the gum continues to generate buzz. Read Full Article 
Infiniti to Build 'Community' on Emmy TelecastAugust 25, 2010 The cast of NBC's Community will star in a series of vignettes for Infiniti during the Emmy Awards telecast in an attempt to maximize recall during the event. Read Full Article 
Nissan Leaf Pitches 'Innovation'August 24, 2010 The automaker steps up its campaign with feel-good spots supporting its Leaf electric car. Read Full Article 
AmEx Steps Up U.S. Open IntegrationAugust 23, 2010 AmEx has launched a site to help consumers experience the U.S. Open tennis championships. American player John Isner is shown. Read Full Article 
Scion Revs Search EnginesAugust 17, 2010 Search is front and center in a teaser campaign for the 2011 Scion tC sports coupe that challenges users to enter "the machine" in their search engine of choice. Read Full Article 
'Eat, Pray, Shop!' Movie Tie-Ins Grow UpAugust 13, 2010 The film might be a call to action for women to live their lives passionately, but it's also a call for them to purchase the tastes, smells and luxuries that Julia Roberts enjoys onscreen through her travels. Read Full Article 
Kroger Takes Online Coupons to Next LevelAugust 11, 2010 The supermarket chain leverages the online coupon craze to boost customer traffic and loyalty. Read Full Article 
Celebs, Brands Partner for Special ProjectsAugust 09, 2010 Why some of the top celebrities are partnering with brands for high-profile extracurricular efforts. Read Full Article 
Q&A: Kmart Chief Marketer Mark SnyderAugust 04, 2010 Apparel will be a big focus for Kmart this back-to-school season. The retailer, a division of Sears, is rolling out new collections such as Dream Out Loud by Selena Gomez, Bongo and Rebecca Bonbon. Read Full Article 
Visa Bets on Digital Product for BrandingAugust 04, 2010 Visa is the latest marketer to develop a digital product extension in an effort to tie consumers more closely to the brand. Read Full Article 
Q&A: Allstate CMO Mark LaNeveJuly 21, 2010 Allstate recently shook up its advertising approach a bit with the introduction of "Mayhem," a villain played by actor Dean Winters, in spots from Leo Burnett. Read Full Article 
Q&A: Papa John's Andrew VargaJuly 13, 2010 Papa John's CMO Andrew Varga recently sat down to talk crust, sauce and the business of pizza marketing. Read Full Article 
Foster Farms Says: Dump the PlumpJuly 01, 2010 Social media outreach seeks to educate consumers about the "plumping" practiced by some rivals. Read Full Article 
Q&A: Dish Network CMO Ira BahrJune 22, 2010 After losing 94,000 net subscribers in the first quarter of 2009, Dish Network added 26,000 in the second quarter -- the first increase in more than a year -- and has been steadily signing up new viewers ever since. Read Full Article 
Q&A: Mountain Dew's Brett O'BrienJune 16, 2010 Social media played a key role in helping Mountain Dew select and tout its newly launched White Out flavor. Read Full Article 
Q&A: Pepsi's Ana Maria IrazabalJune 09, 2010 Pepsi's social media-backed community change effort, dubbed "Refresh Project," is off to a good start. So far, the soft drink marketer has funded more than 100 projects and given back approximately $5 million to local communities. Read Full Article 
BP Print Ad Addresses Gulf Oil SpillJune 02, 2010 As the Obama administration opens civil and criminal investigations into the huge oil spill in the Gulf of Mexico, the party responsible for the spill, BP, has rolled out advertising addressing the crisis. Read Full Article 
Products Primed on Social Launch PadMay 25, 2010 Going beta isn’t just for the tech industry anymore. In tech, it’s common for an incomplete version to be rolled out months -- sometimes years -- before the official release. The idea behind going beta is that consumer feedback can improve a product and avoid potential missteps. But in the past two years or so, various marketers outside the segment, including Ford, P&G, PepsiCo and Kellogg, have adopted the practice by, in effect, releasing beta versions of their products or at least their marketing campaigns in an effort to solicit customer feedback and build buzz. Read Full Article 
Why Starbucks Rebranded Seattle's BestMay 13, 2010 Seattle's Best chief Michelle Gass explains the rebranding. "Great coffee everywhere" is the new slogan. Read Full Article 
Huggies Targets Biz-Minded MomsMay 04, 2010 Huggies has launched a program that provides venture capital funding to entrepreneurial moms. Read Full Article 
Prosumers Forsake Hedonism for Volun-tourismApril 27, 2010 Resorts and hotels seek to offer "meaningful life experiences" to guests. Miraval, for example, teaches guests how to care for horses. Read Full Article 
Unilever Embraces UGCApril 20, 2010 Unilever vp of global communications Babs Rangaiah discusses the company's largest consumer-generated effort ever. Read Full Article
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Marketing Strategy | Marketing Strategies | Advertising Strategy | Advertising StrategiesMarketing strategy is built on a customized advertising strategy. The best marketing strategies come from extensive research and focus group data used in many advertising strategies. Adweek shows you some of the latest advertising to hit the scene and expands on the creative strategy used to create these new campaigns. |
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Digital
Evolve's Momtastic Portal Debuts
September 03, 2010
Evolve Media has launched Momtastic, a Web portal directed at women. The venue blends original editorial and aggregated content from various mom blogs. Read Full Article
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Community
Papers Aren't Going Anywhere
Most people who claim to never read newspapers spend more time with them than they know.
Read Full ArticleMore Guest Columnists
(Not So) Annoying Places
Smartphones will make every street feel like the diamond district, with each shop blinking and tweeting at you with the latest deal.
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SOCIAL MEDIA AZ
A business-focused event that presents the latest techniques in social media and digital marketing.
September 09, 2010 - September 09, 2010
MadCap Theaters, Tempe, Ariz.
URL: socialmediaaz.org/
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