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Freak Week: Not-So-Fresh FeelingAugust 29, 2010 Summer's Eve apologizes for ad linking good feminine care to pay raises at work.Read Full Article 
Anomaly's New HorizonsAugust 23, 2010 The marketing agency has taken on the novel challenge of reviving the New York Cosmos soccer franchise.Read Full Article 
Fast and Friendly: The Straight ShiftAugust 09, 2010 What's behind the recent rise in the number of accounts, like H&R Block, that moved without reviews.Read Full Article 
Mazda Believes in 'Team' ApproachJuly 26, 2010 WPP looks to repeat the success of Team Detroit operation and learn from its Enfatico stumble with Dell. Shown: Mazda's Don Romano.Read Full Article |
Digital
MySpace: Still Here
August 30, 2010
The once-dominant social network fights to regain relevance in a world where Facebook gets the movie deal.Read Full Article
Social Media Fashion Statements
August 23, 2010
Luxury apparel brands have started testing the online conversational stream with decidedly mixed results. Yet many players remain wary.Read Full Article
Keeping Things 'Real Simple'
August 29, 2010
When people start talking about work/life balance, it just makes me want to take a nap.Read Full Article
The TV Upfront: Weird, Wondrous
August 22, 2010
In summer's dog days, few things relax the soul like reflecting on a favorite springtime ritual.Read Full Article
Creative
Just Make It: Hard Workin' Ads
August 09, 2010
Marketers like Jeep sell the American work ethic to a nation battered by recession.Read Full Article
Spice It Up
July 26, 2010
The Old Spice campaign with Isaiah Mustafa has certainly garnered attention, but did it work?Read Full Article
Features
Moral Fabric: Clothiers Go Organic
August 22, 2010
Organic clothing is a fringe product, right? Tell that to the brands and retailers that have started making money on it.Read Full Article
Media
Strong Upfront Now a Little Less So
August 30, 2010
As the economic news wallows, clients pull back on commitments made earlier this summer.Read Full Article
Political Ad Spend to Soar
August 23, 2010
The shaky economy won't stop politicians from spending a record amount on advertising in an effort to sway mid-term election results.Read Full Article
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Community
Branded Content Needs Digital
Click, text and press: Digital must be a full partner in multi-platform campaigns.
Read Full ArticleMore Guest Columnists
Breaking Down Taboos
Education, authenticity and digital demystify tricky subjects while engaging consumers.
Read Full ArticleMore Guest Columnists
SOCIAL MEDIA AZ
A business-focused event that presents the latest techniques in social media and digital marketing.
September 09, 2010 - September 09, 2010
MadCap Theaters, Tempe, Ariz.
URL: socialmediaaz.org/
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News
Lexus' Precision Instrument
September 07, 2010
Our ad critic, Barbara Lippert, digs the beat of Team One's tricky new music-minded effort for Lexus. Read Full Article
