Beefing Up Banner AdsFebruary 15, 2010 A new Web ad architecture is developing that promises to remake how advertising is bought and sold, borrowing the best of paid search auction systems while going beyond their targeting to allow advertisers to show each ad only to the audience they want. The automated exchanges, fueled by vast amounts of Internet user data, provide promise and potentially peril to all parts of the industry, from clients to agencies to publishers. Read Full Article 
Does Social Sell?February 15, 2010 Is all this tweeting, blogging and Facebooking paying off ? For some proponents, the question is irrelevant. Read Full Article 
Pitching Self-RegulationFebruary 15, 2010 These days, fears of heavy regulation have abated somewhat, as the online ad market bounces back from a brutal recession, and lawmakers continue to be distracted. Read Full Article 
A New Zip CodeFebruary 15, 2010 Until recently, the online local space was considered sleepy at best, dormant at worst. Yet no one doubted its potential at some point down the line. Read Full Article 
The New Tech HeadsFebruary 15, 2010 Digital technologist becomes an increasingly critical interdisciplinary position that helps shops create compelling experiences for clients. Read Full Article 
Augmented AdidasFebruary 15, 2010 The iconic sneaker manufacturer walks a whole new way with AR. Read Full Article 
Q&A: CDD's Jeff ChesterFebruary 15, 2010 Jeff Chester is the executive director of the Center for Digital Democracy, a national, not-for-profit group based in Washington, D.C. Read Full Article 
Reinventing RetailFebruary 15, 2010 It's hard to believe that 15 years have passed since Amazon launched as an online bookstore. Back then, e-commerce was largely modeled on the brick-and-mortar experience, but now the reverse is beginning to happen. Read Full Article 
Importing Mobile Marketing ToolsFebruary 15, 2010 It took nearly half a century for traditional media like TV and radio to secure a prominent place among marketers for their brand strategies. Read Full Article 
Beyond the Click-ThroughFebruary 15, 2010 We haven't been able to get out of our own way, and DR metrics pushed "up the funnel" continue to be one of the biggest impediments to true growth. Read Full Article 
Time Is Running Out on Legacy Media BrandsFebruary 15, 2010 Media has been moving from the general to the specific for some time. Read Full Article
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News
CarMax Makes Agency Pick
September 03, 2010
CarMax has confirmed selecting Amalgamated for creative chores on its account. The client spends $50 million annually on ads. Read Full Article
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Community
Papers Aren't Going Anywhere
Most people who claim to never read newspapers spend more time with them than they know.
Read Full ArticleMore Guest Columnists
(Not So) Annoying Places
Smartphones will make every street feel like the diamond district, with each shop blinking and tweeting at you with the latest deal.
Read Full ArticleMore Guest Columnists
SOCIAL MEDIA AZ
A business-focused event that presents the latest techniques in social media and digital marketing.
September 09, 2010 - September 09, 2010
MadCap Theaters, Tempe, Ariz.
URL: socialmediaaz.org/
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