August 25, 2010
In our lifestyle special issue, we explore the perpetual quest by media, marketing and advertising executives to make life more than a weekend sport. What are they willing -- or not willing -- to give up to attain professional success? For some, it's working from home one day a week so they can participate in their kids' school activities. That weekday connection, they say, makes all the late nights bearable. For others, it's daily Kindle time, video games or an hour of exercise to clear their minds and settle their souls. See the Special Issue Content
July 11, 2010
In the second of this year's special digital issues, we focus on gaming and how marketers and advertisers are seeking to engage the rapidly growing audiences that are absorbed by games and game-like applications on their computers and phones at home at work and on the move. • With gaming and game-like interfaces so commonplace now, why are some marketers still reluctant to adopt this medium? • Will video games save the world? Social giving is down because of the recession, but charitable donations from game companies are up and look set to rise further. • Can game mechanics really persuade consumers to go to places or adopt behavior they otherwise would not? See the Special Issue Content
June 27, 2010
Today is tomorrow. But will tomorrow soon be yesterday? The digital landscape becomes more evolved and sophisticated daily, allowing consumers and marketers to use new tools in ways that were just recently unimaginable. In our special issue on mobile, we look at just how deeply marketers can penetrate the lives of consumers as they walk and talk, and conduct everyday tasks. The technological advances make life easier to navigate, but will they come at too high a personal price? See the Special Issue Content
May 16, 2010
AdweekMedia takes a long, hard look into the corner office. A unique collection of features and an extensive salary survey will answer questions such as: • Is the pay of the highest advertising executives really linked to their company's performance? • What are the factors that agencies juggle when trying to manage their costs? • Just how generous are the golden parachute deals offered to senior advertising execs? • How does the remuneration of digital creative staff measure up against their traditional counterparts? • And what's with CEO's insisting on appearing in their own ads...still? See the Special Issue Content
April 25, 2010
The buying and selling of media directed at kids has been a safe harbor during the recession, but, as regulators take a closer look and young consumers continue to migrate from TV to to Internet, will that streak continue? For some answers, check out our Kids Special Issue with insights on media, marketing and advertising aimed at this demo. See the Special Issue Content
March 31, 2010
New business extensions are de rigueur, from the obvious Web sites and mobile apps to conferences, TV shows, book lines, even awards programs and retail extensions. Time Inc.’s powerhouse People, No. 1 on this year’s Hot List, succeeds on virtually all those levels, proving a stalwart leader among celebrity-oriented titles even as the granddaddy of the genre. Rodale’s Women’s Health, No. 2 on the Hot List, has cultivated a host of business offshoots that extend the brand as they attract new revenue. See the Special Issue Content
February 15, 2010
AdweekMedia presents a special collection of digital features, taking an in-depth look at a range of topics including brands and social media, data-driven display advertising, prospects for local online advertising, and more. See the Special Issue Content
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