Special Issue: Inside the C-Suite

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Inside the C-Suite

May 16, 2010

AdweekMedia takes a look into the corner office. A collection of features and an extensive salary survey will answer questions such as: • Is the pay of the highest advertising executives really linked to their company's performance? • What are the factors that agencies juggle when trying to manage their costs? • Just how generous are the golden parachute deals offered to senior advertising execs? • How does the remuneration of digital creative staff measure up against their traditional counterparts? • And what's with CEO's insisting on appearing in their own ads...still? Read Full Article

Performance Enhancers

May 16, 2010

Two people have done more than anyone in advertising recently to focus attention on whether executive pay is linked to performance: McCann Worldgroup CEO John Dooner and WPP Group CEO Martin Sorrell. Interpublic Group disclosed in April that Dooner will retire as McCann CEO with a $37.7 million payout. Sorrell, separately, created a five-year incentive plan last May that could net him a £60 million ($90 million) payday. Read Full Article

Salary Survey 2010

May 16, 2010

AdweekMedia commissioned The Corporate Library, a leading provider of governance analysis and compensation information, to take a detailed look at the salary and compensation packages of senior executives in the advertising and media industries, as well as some major U.S. corporations. The results show some surprising discrepancies and reveal the gulf between top execs' basic salaries and their total compensation. Read Full Article

Working Capital

May 16, 2010

If there's one thing the recession has taught ad agency management, it's that staffing costs determine profitability. Woe betide the shop or holding company that doesn't closely match head count and salaries to revenue from clients. That lesson was illustrated most starkly at WPP Group. Sorrell axed some 14,000 jobs between the end of 2008 and the first quarter of '09 from WPP's agencies across the globe. Read Full Article

Grand Exits

May 16, 2010

David Bell hasn't had a full-time job for four years now, but it's unlikely that Bell, 66, waits at the mailbox for his Social Security envelope. Bell retired as CEO of Interpublic Group over four years ago, but, according to an SEC filing, this year the company will pay him $750,000 to be a part-time consultant. Bell was hardly what you'd call a "lifer" at IPG. When he relinquished his co-chairmanship in 2006, he had worked at the company just five years. Read Full Article

Work in Progress

May 16, 2010

Even in thriving economic times, interest in where the jobs are and who's hiring is high. In this climate it's on everyone's mind, regardless of whether you're looking for a job or just trying to gauge economic recovery for our industry. The past 18 months have been brutal to employment, and the agency world was no exception. Around 20 percent of agency staffers were cut between fall 2008 and '09, with the bulk coming in the first half of that range. Read Full Article

Digital Dissonance

May 16, 2010

Digital strategies are at the heart of nearly every campaign these days. But when it comes to the salaries of chief creative directors, it's sometimes hard to tell. The highest paid chiefs, some of whose salaries exceed $1 million, have built their reputations on award-winning TV and print campaigns. But the changing demands of the business raise the question of whether chief creative officers in traditional agencies are worth the premium. Read Full Article

Commercial in Chief

May 16, 2010

Ed Whitacre, the chairman of General Motors who also became CEO in December, made his second appearance in a GM spot last month. Though he had seemingly good news -- announcing that the company had paid back its government loans "in full, with interest, five years ahead of the original schedule" -- he hardly seemed jubilant.In fact, he showed pretty much the same undertaker mien as he did in his first commercial. Read Full Article

Do You Stay or Go?

May 16, 2010

If the rumors about the advertising economy are true, the job market is getting better. I believe this will open the floodgates: There will be a mass exodus by those of you dissatisfied with your jobs, but, until recently, have had no other place to go. This will leave many agencies in a very awkward position. No company likes sudden change, especially if it upsets work flow and makes clients uneasy. Read Full Article