Special Issue: Mobile Special

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Mobile Marketing and Media

June 27, 2010

The technological advances make life easier to navigate, but will they come at too high a personal price? Inside, Mike Shields explores the issue of privacy in a mobile world. We also delve into the battle between Google and Apple and what it means for brands, and Brian Morrissey looks at three companies that are mastering the mobile medium with initiatives that entertain and engage consumers, and give marketers new means to monetize the user experience. While rewarding, they're not without their risks. Read Full Article

Clash of Titans: Apple vs. Google

June 27, 2010

It seems the Golden Age of Mobile Marketing is approaching fast. But its entrance is being accompanied by a dustup at the gates: the rivalry between Google and Apple over advertising on the former’s open-source Android and Apple’s proprietary iPhone-based OS. But the question of which will be bigger and better is perhaps less important to marketers than a clear sense of which system will be the best platform for their brands. Read Full Article

Opinion: A New Publishing Frontier

June 27, 2010

PwC's Tim Corrigan writes: For advertisers and marketers, e-readers -- which captivate with their convenience, portability and access to a huge library of content -- represent an exciting new avenue to connect with consumers. Already, owners of devices such as the Kindle, Sony Reader and Barnes & Noble’s Nook say e-readers are prompting them to read and access an increased amount of text. Apple’s iPad continues the devices’ evolution. Read Full Article

A-Game: Brands That Get It Right

June 27, 2010

Now, thanks to advancements by Apple and innovations by Google, mobile has arrived as a truly effective platform for brands. So far, however, few marketers have built a lasting presence, settling instead for gimmicky apps. But a smaller number of forward-thinking brands are using mobile platforms to solve real problems for their customers and differentiate their products and services. Here are three companies doing mobile right. Read Full Article

Digital Darlings

June 27, 2010

Embattled publishers, still on the mend from the economic meltdown, look to the iPad and other such tablets coming down the pike as a lifeline for their struggling industry. At an investor conference in May, Ann Moore, chairman and CEO of Time Inc., declared the tablet a “game changer.” While it’s too soon to call them a panacea for print, they could prove a boon if they deliver on their promises. Read Full Article

Homing Device: Parsing Mobile Privacy

June 27, 2010

The Minority Report future has always seemed distant -- at least until millions of Americans bought cell phones with built-in GPS and used them to alert their friends with constant updates as to their whereabouts. Today, many brands can tell where you are at any given moment (if you let them) and may even be able to target you personally. This is frightening to many and has been the catalyst for conversations on mobile privacy issues. Read Full Article

Pillow Talk From TFLN

June 27, 2010

What began as a way to keep in touch with their own friends has turned into a Webby Award-winning business (in the mobile entertainment category) that receives some 15,000 texts a day (30-50 get posted daily), according to the co-founders of Texts From Last Night. It also, for now at least, has resulted in two less lawyers in the world: Leto left school to run the site, and Bator deferred his acceptance. Read Full Article

Barbara Lippert's Critique: Screen Savior

June 27, 2010

In this digital and mobile age, the idea of carrying around a weekly or monthly magazine in anticipation of flipping through its ink-stained pages is about as antique a concept as the word “periodical.” So I feel like Andy Rooney going on about how I prefer paper and a stitched-up spine to a cold, hard screen every time. But I do -- or, at least, I did. And then I tried Wired magazine’s first iPad issue, which came out this month. Read Full Article

Q&A: ChaCha's Scott Jones

June 27, 2010

His fully automated robotic mower for golf greens could revolutionize course care. Robotics is his passion, but technology creator Scott Jones, 49, is pretty proud of his four sons and the fact that he invented voicemail . . . when he was just 25 years old. That was back in 1986, when the company Jones co-founded, Boston Technology, Inc., invented the system that has been used by more than a billion people around the world. Read Full Article