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AdweekMedia Upfront is your one-stop shop for all news and analysis about the television upfront marketplace, in which some $18 billion in advertising is committed to the broadcast and cable networks, TV syndicators and their digital arms. Coverage from the reporters and editors of Mediaweek, Adweek, Brandweek and The Hollywood Reporter includes the latest breaking marketplace news, analysis of program offerings from the networks, insight from Mr TV, Marc Berman and Live Feed blogger, James Hibberd, and video analysis of the major networks' upfront presentations to media buyers and planners.

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Cannes Lions

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Agency Of The Year

Edelman: PR Agency of the Year '09

February 22, 2010

Edelman won a slew of new clients, including PepsiCo, Quaker Oats, Diageo and Bausch & Lomb. They joined blue chip clients like General Electric, GlaxoSmithKline, Walmart, Pfizer, Microsoft and Unilever on the roster. The company added hundreds of new staffers, bulking up its digital team and adding globally in hot spots like Europe, Asia and South America. Plus, Edelman's digital business doubled year over year -- from $10 million to $20 million in revenue.Read Full Article

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Media Plan Of The Year

Media Plan of the Year 2010

June 14, 2010

This year's group of winners, besides being more numerous, are also more varied, reflecting the changing media landscape.Read Full Article

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Other Features

Moral Fabric: Clothiers Go Organic

August 22, 2010

Organic clothing is a fringe product, right? Tell that to the brands and retailers that have started making money on it.Read Full Article

David Carey: The Architect

August 09, 2010

Hearst has tapped David Carey to design the future of its magazine division, and perhaps the entire company.Read Full Article

Home Page Improvement

July 26, 2010

Long ignored -- and long annoying -- the humble home page is finally making a marketing splash for brands. It's about time.Read Full Article

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Creative Features

Minds in Motion: Space for Creativity

August 29, 2010

Agencies love their "creative" spaces designed to their specifications. But when it comes to where some of the industry's top creative leaders do their best thinking, many say it's not within the walls of their agencies, no matter how many talismans with which they surround themselves. Instead, it's when their bodies are in motion and/or their minds preoccupied with anything other than the problems at hand.Read Full Article

Brian Collins: Dream Designer

August 23, 2010

After two decades of working inside ad agencies, Brian Collins, who assumed full ownership of his firm at the end of July, will be challenged to deliver on the Charles Eames-preferred definition of design he's adhered to, "a plan of action," by building a successful business based on that principle. While the plan with Martin was always to eventually spin off the division into his own company, says Collins, the leap was accelerated by new business opportunities that conflicted with Martin's growing client roster.Read Full Article